election-day



Obama Launches Aggressive, Last-Minute Twitter Campaign

Written on
November 6th 2012
Author
Press Release

President Obama is currently running a #VoteObama promoted twitter campaign aimed at securing last-minute votes and swaying independents on Election Day.  Governor Romney has not launched a comparable sponsored and promoted Twitter campaign, according to Kenneth Wisnefski, social media expert and founder/CEO of WebiMax. “This last-minute push by the President through ... more...

Microtargeting: The Key to Unlocking the Doors to the White House

Written on
October 26th 2012
Author
Whitney Sommers

With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data provided ... more...