election-2012



2012 Sharing Trends: Guess Who/What Won the Race

Written on
December 19th 2012
Author
Press Release

Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out ... more...

Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

LSN Mobile Reports Record Numbers from Superstorm, Election

Written on
November 9th 2012
Author
Press Release

ATLANTA (November 9, 2012) – In the wake of Tuesday’s US Presidential Elections, LSN Mobile reported this week that its mobile platform experienced record-breaking traffic reaching 27.3 million page views for the day, peaking in the 9 p.m. hour with three million page views. This volume is second to ... more...

Obama Rolls in Adotas Poll

Written on
November 8th 2012
Author
Mike Daly

Judging by the results of our most recent poll quesition, the interactive ad industry is in a blue state. Asked who would win the presidential election, our readers responded: Barack Obama (68 percent) Mitt Romney (32 percent) Our new poll question is based on a comment from Maxifier CEO Jonathon Shaevitz during a ... more...

Infographic: AddThis Calls the Swing States

Written on
November 6th 2012
Author
Press Release

If online behavior is any indication, neither candidate should feel all that comfortable and the margin of victory will be close. Check out the infographic AddThis put together based on AddThis network data since the conventions ended. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = ... more...

Obama Launches Aggressive, Last-Minute Twitter Campaign

Written on
November 6th 2012
Author
Press Release

President Obama is currently running a #VoteObama promoted twitter campaign aimed at securing last-minute votes and swaying independents on Election Day.  Governor Romney has not launched a comparable sponsored and promoted Twitter campaign, according to Kenneth Wisnefski, social media expert and founder/CEO of WebiMax. “This last-minute push by the President through ... more...

Infographic: Swing State Display Ad Spending Drives Spike in eCPMs

Written on
November 6th 2012
Author
Mike Daly

Netmining, a display targeting company, has released an infographic an infographic showing how the Obama and Romney campaigns have been driving up display ad prices in the swing states prior to today. The data and graphic from shows how eCPMs are growing much faster in the swing states than in the solid ... more...

Rhythm Takes the Pulse of Mobile Voters

Written on
November 6th 2012
Author
Mike Daly

Rhythm NewMedia Inc., a premium mobile video advertising firm, conducted an on-device survey among 1,901 US mobile and tablet users who intend to vote in the 2012 presidential election. The surveys were distributed across Rhythm’s collection of premium media properties. The survey’s findings indicate a strong interest in using mobile for ... more...

Impact of Social Media, Online Advertising on Presidential Race is Analyzed on Election Eve

Written on
November 5th 2012
Author
Adotas

The U.S. Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states.  There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice. “We ... more...

Mintigo Report: Dem, GOP Congressional Candidates Speak Drastically Different Languages

Written on
November 1st 2012
Author
Press Release

SAN FRANCISCO (October 30, 2012) — Mintigo today unveiled results from its DNA Spotlight, which revealed major insights into words and topics favored by Republicans and Democrats this election season. Mintigo’s Customer Search Engine™ scoured the websites of more than 500 U.S. House of Representatives candidates, scientifically evaluating the wording ... more...