education
Occupy Wall Street and the Information Economy
DIGITAL DUE DILIGENCE - Occupy Wall Street claims to operate by consensus: they’re only open to taking action or making a statement with unanimous consent. That’s part of why it’s so hard to get a coherent set of grievances out of them: if drum circle organizers, union apparatchiks and Ron Paul [...] more...
Case Study: MediaTrust PerformanceExchange Schools Education Vertical
ADOTAS – Back in March and following a $3 million round of funding led by Ropart Asset Management, performance marketing firm MediaTrust launched the PerformanceExchange (MTPX), a single platform for managing performance-based campaigns across all channels, even email. Test campaigns in the finance and education verticals garnered conversion rates between 5% [...] more...
DigitalMoses: New Verticals — The Lead Gen Chicken and Egg
DM CONFIDENTIAL – It’s not as though we don’t spend enough time thinking about the lead-gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so many of those, [...] more...
A Sector Under Siege, Part 2
DM CONFIDENTIAL – If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the Frontline [...] more...
A Sector Under Siege, Part 1
DM CONFIDENTIAL – Those who build offers have a special talent. It’s not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have an ability to create the vehicle by which to monetize it. As they do so, a subtle [...] more...
Welcome to College; Here’s Your iPad
ADOTAS – “Oh man,” I blurt out as I scan today’s tech news. “I wish I went to Seton Hill — they’re outfitting every full-time student with an iPad!” “Wow,” my coworker says, mouth slightly unhinged in disbelief. “Wait a second — do you mean Seton Hall?” “Yeah,” I remark offhandedly, peeling [...] more...
Linkstorm Increases Your Click-Throughs By 50%
ADOTAS – An agency partnership program focused on familiarizing agencies with and training them in the usage of Linkstorm’s cascading banner ad technology is being launched at the 2008 American Association of Advertising Agencies’ (AAAA) Media Conference and Tradeshow. The technology claims to improve click-through rates and brand engagement for all [...] more...
OneHen.org Creates Child Philantropists Through Microfinance
ADOTAS – OneHen.org, an interactive site focused on engaging and educating children, parents and teachers on the benefits of microfinance and ultimately a call to action announced its official launch today. By using games and other engaging activities the site exposes users to financial concepts such as entrepreneurialism to help children [...] more...
Canadian Site Commands Breasts For Ad
A new online campaign for breast cancer awareness is calling Canadian women into action to bear arms, or rather bare breasts to educate women on the health of their chests. Hundreds of women have reportedly already uploaded their images and many are breast cancer survivors, at least 20 of which [...] more...
The Big 3 Settle U.S. Gambling Ad Case
The three largest Internet companies — Microsoft, Yahoo and Google — agreed on Wednesday to pay a combined $31.5 million to settle federal civil allegations that they had accepted ads for illegal gambling. The companies said they stopped taking the ads years ago. The settlement was announced by Catherine L. Hanaway, [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
