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Linkstorm Increases Your Click-Throughs By 50%

Written on
March 4th 2008
Author
Editor

ADOTAS - An agency partnership program focused on familiarizing agencies with and training them in the usage of Linkstorm’s cascading banner ad technology is being launched at the 2008 American Association of Advertising Agencies’ (AAAA) Media Conference and Tradeshow. The technology claims to improve click-through rates and brand engagement for all [...] more...

OneHen.org Creates Child Philantropists Through Microfinance

Written on
March 3rd 2008
Author
Editor

ADOTAS - OneHen.org, an interactive site focused on engaging and educating children, parents and teachers on the benefits of microfinance and ultimately a call to action announced its official launch today. By using games and other engaging activities the site exposes users to financial concepts such as entrepreneurialism to help children [...] more...

Canadian Site Commands Breasts For Ad

Written on
January 11th 2008
Author
Editor

A new online campaign for breast cancer awareness is calling Canadian women into action to bear arms, or rather bare breasts to educate women on the health of their chests. Hundreds of women have reportedly already uploaded their images and many are breast cancer survivors, at least 20 of which [...] more...

The Big 3 Settle U.S. Gambling Ad Case

Written on
December 20th 2007
Author
Alternative Media

The three largest Internet companies — Microsoft, Yahoo and Google — agreed on Wednesday to pay a combined $31.5 million to settle federal civil allegations that they had accepted ads for illegal gambling. The companies said they stopped taking the ads years ago. The settlement was announced by Catherine L. Hanaway, [...] more...

PPC Goes Back to School: Ringing the Bell for the Next Seasonal Trend in PPC Campaigns

Written on
September 5th 2006
Author
Tiffany Guarnaccia

With the back-to-school season in full swing, we are reminded of seasonal trends influence over Pay Per Click campaigns. During the Back-to-School season in particular, we are likely to see traffic increases in the office supply, online education, and the children’s apparel and accessory industries. We examined online [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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