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Soccer And Social Media: An Interview With Lisa Bregman, Manager, Digital & Social Media For LA Galaxy

Written on
July 10th 2013
Author
Alec Green

ADOTAS – When LA Galaxy signed David Beckham in 2007, the team instantly went from one of the most well-established and successful clubs in Major League Soccer (MLS) to a global brand with worldwide media interest and fan support.  2007 was also around the time when social media began to gain steam ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

What Mobile-Only Ads Mean for Facebook and Its Advertisers

Written on
June 14th 2012
Author
Kye Mou

MARIN SOFTWARE – Last week, Facebook announced the ability for direct advertisers and agencies to buy sponsored stories on mobile devices, exclusively. Prior to this, Facebook controlled whether or not an advertiser’s sponsored story would appear in a user’s news feed for mobile devices. Furthermore, marketers had no choice in ... more...

Make the Most of Facebook Timeline, Because Now You Have To

Written on
April 12th 2012
Author
Seth Lieberman

ADOTAS – Below is a quick overview of some of the things Facebook page administrators should know right now to manage their Facebook pages with Timeline, but first, start with a quick “Are you ready for Timeline?” quiz to test how much you know about Timeline and what it means ... more...

Quick Hits: Foursquare Revamped and Other Social Media News

Written on
November 15th 2011
Author
Brian LaRue

• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line ... more...