edelman
Edelman, NewsGator Create Conversational Advertising
RSS company NewsGator Technologies and independent PR firm Edelman have created a new form of advertising based around topic-driven conversational communities, RSS, blogging, commenting and rating systems. NewsGator and Edelman believe that “Hosted Conversations” will give brands better recognition as users engage in conversation around them. An expert on a particular [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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