ecpm



OPINION: No One Is Watching Your Video Ads

Written on
February 27th 2014
Author
Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

PaeDae Unveils Prize Network to Engage and Monetize Mobile

Written on
December 6th 2012
Author
Press Release

SANTA MONICA, CALIF. (December 6, 2012) – PaeDae today unveils the first ever white-label software prize network for online and mobile game developers. Called “withPrizes,” PaeDae empowers developers to reward players with real-world prizes from premium brands. In addition, game developers can utilize PaeDae’s “withUsers” app discovery tool to promote ... more...

Adfonic Q3 Report: Apple is Winning Mobile Advertising Device Race Over Samsung in North America

Written on
December 4th 2012
Author
Press Release

LONDON AND NEW YORK (December 4,2012) – Adfonic, the smarter mobile buying platform, today reveals that Apple increased its share of ad impressions in North America during the third quarter of 2012, while Samsung remained level. The findings, from Adfonic’s Global AdMetrics Third Quarter Report, show this despite the increasing popularity ... more...

Infographic: Swing State Display Ad Spending Drives Spike in eCPMs

Written on
November 6th 2012
Author
Mike Daly

Netmining, a display targeting company, has released an infographic an infographic showing how the Obama and Romney campaigns have been driving up display ad prices in the swing states prior to today. The data and graphic from shows how eCPMs are growing much faster in the swing states than in the solid ... more...

Opera Report: iOS dominates Q3 mobile ads with high eCPMs

Written on
October 25th 2012
Author
Press Release

SAN MATEO, CALIF. and OSLO (October 25, 2012) — Opera Software today published its third-quarter State of Mobile Advertising report, which shares key data and trends in mobile advertising worldwide. The data comes from the Opera advertising platform, which serves more than 10,000 mobile sites and apps, with 40+ billion ad ... more...

Got Your Mind on Your Money and Your Product on Your Mind

Written on
July 29th 2011
Author
DM Confidential

DM CONFIDENTIAL – Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some ... more...

Advertising’s Common Denominator: the CPM

Written on
September 12th 2008
Author
Erin OGrady

ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it ... more...

Report: Send Interactive Ad Dollars to Smaller Sites

Written on
April 7th 2008
Author
Kathleen

ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go – they just don’t have the tools, technology or infrastructure to compete against the big bullies boys – they’re destined to lose. For years, the Web has been aggrandized as ... more...