ecpm
Advertising’s Common Denominator: the CPM
ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it [...] more...
Report: Send Interactive Ad Dollars to Smaller Sites
ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go – they just don’t have the tools, technology or infrastructure to compete against the big bullies boys – they’re destined to lose. For years, the Web has been aggrandized as [...] more...
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
- Microhoo: Back From the Dead? October 10th 2008
- Nielsen Online Expands to China October 10th 2008
- Mobile Gaming Firms Eye Nokia, Apple Boost in 2009 October 10th 2008
- Fitbit Bulks Up With $2M Infusion October 10th 2008
- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Reader Favorites
Classifieds
Most Commented
- Can 314 Ad Networks Really Thrive? (8)
- Obama’s VP Pick Inauspicious for Net Neutrality (7)
- Facebook’s $100 Million Virtual Economy (2)
- Boomers Are Slutty Shoppers (2)
- Ralph Lauren Launches Mobile Shopping Site (2)
- NBC Loses Out on Huge Online Ad Opportunity for Olympics (2)
- Advertising GOLDMINE: Online News Sites? (2)
- Social Media and Agencies: Tools for Success (2)
