Adotas

Where media buyers start online





economy



Small Businesses Battered

Written on
January 8th 2009
Author
Edward Barrera

ADOTAS — The pain caused by the spiraling economy may actually get worse. Friday, the Department of Labor will release numbers that will likely reveal small businesses, which employ 50 million people, compared with just under 19 million who work at large firms, could be laying off workers in greater than [...] more...

Comment of the Week

Written on
December 23rd 2008
Author
Edward Barrera

ADOTAS — Highlighting a comment from the week. (Yeah, I know it’s only Tuesday, but it’s a short week anyway) From GVP “@common sense It’s kind of a mixed bag here. On a macro scale, capital needs to flow, but part of that flow needs to be saved along the way. Imagine a world [...] more...

Mergers and Hackquisitions

Written on
November 13th 2008
Author
DM Confidential

DM CONFIDENTIAL — The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night, come this Monday, it was already business as usual. For the Internet [...] more...

Yahoo To Announce Layoffs

Written on
October 20th 2008
Author
Editor

ADOTAS – It is being reported that Yahoo will be among the companies downsizing their workforce as a result of the economic crisis. The firm is expected to announce layoffs as part of their plans for cutting costs, according to the Wall Street Journal. This could take place as early [...] more...

Viacom Slowing To Snail’s Pace

Written on
May 29th 2008
Author
Editor

ADOTAS - In a conference at Sanford Bernstein & Co. yesterday, Viacom CEO Philippe Dauman warned company investors that despite dodging the economic downturn and having a fortuitous first quarter, the firm may not see double for Q2. He acknowledged the decline in the advertising industry has been affecting business. [...] more...

Ad Spend Will Bloom In ‘08

Written on
December 31st 2007
Author
Editor

There is no worry on the growth rate of online ad budgets for next year, despite the future of the economy. Emarketer reports that online advertising will increase by 29% in 2008. Reports suggest that online advertising will maintain its strength due to the need for ads with a “quantifiable [...] more...



Latest News

Get the adotas widget

News Archive

Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...


Adotas Partnership