economy
Silicon Valley looking on the bright side of economy meltdown
ADOTAS — Either they see something most don’t or they’ve been around circuits too long. According the Wall Street Journal, 80 percent of tech companies said that business conditions will be better a year from now. According to a survey of senior executives at 130 tech companies by consulting firm KPMG, [...] more...
Search and economy slowing drop
ADOTAS — Forget Wall Street. A better indicator of the economy is paid search. According to Efficient Frontier, due to the immediacy of action by consumers, and the measurement and response on the part of the advertiser, paid search is closely tied to the state of the economy. If that’s true, [...] more...
Clearing a Passage through Today’s “Frozen” Economy
ADOTAS — We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively rare moments of optimism and huge holes of uncertainty. The primary result of this [...] more...
Yahoo suffers layoffs* as Google gains in search
ADOTAS — During normal tough times, the prevailing thought is that you should do all layoffs in one fell swoop. Bleeding here and there is devastasting to morale. But these are no normal tough times, look at Yahoo. Depite firing or not replacing some 2,400 last year, the company is expected [...] more...
Zenith Optimedia slightly optimistic on online advertising
ADOTAS — A number of industry people have already told me that that even the downward forecasts for online advertising this year seem to be overly optimistic. Analysts are predicting that even Google’s revenues will actually decline 2 percent from last year and will be down 13 percent from last quarter. [...] more...
Meager H-1B visa applications foreshadowing Silicon Valley decline
ADOTAS — Two kids from India founded Scrabulous, a popular Facebook app, without ever being in the US, and half the Silicon Valley engineers were born oversees, up from 10 percent over the last few decades, according to the NY Times. So where does that leave laid-off US workers as Congress [...] more...
Retail stalls in US
REUTERS — U.S stocks fell on Tuesday after an unexpected drop in retail sales dampened recent optimism over the state of the U.S. economy. Sales at U.S. retailers fell 1.1 percent in March, snapping two months of increases and hitting a wide range of stocks such as Macy’s Inc., which slumped [...] more...
Screen Digest: online advertising landscape worsening
ADOTAS — No surprise here, Screen Digest has revised its 2009-2010 forecasts downward for online advertising in the US. Whilst online advertising in the US grew by 10 per cent overall last year, fourth quarter trading suffered a dramatic slowdown which leads Screen Digest to anticipate a five per cent fall [...] more...
Bright side of slow online ad growth
ADOTAS — The Interactive Advertising Bureau release of its online advertising spending numbers for 2008 showed that the Internet was swallowed up in the economy maelstrom. Advertising growth was cut in half last year. US online advertising grew only 11 percent in 2008 to $23.4 billion, the slowest rate since 2002. And [...] more...
“Worst Days For Display Advertising Are Behind Us”
ADOTAS — Wha-wha-what?!!!!! Considering everyone, and their mother, has said that display advertising will practically disappear, it’s shocking for someone to say the opposite. (Maybe that’s why it was said.” But anyway, according to Piper Jaffray analyst Gene Munster: The “Display advertising market stabilized in the first quarter and won’t be as [...] more...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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