ecommerce



Tying Together Analytics Data Across Touchpoints for Intelligent Commerce

Written on
January 28th 2015
Author
Ken Burke

Merchants resolving to optimize customer experiences in 2015 need to first make sure they’re not relying on 2012 ­analytics to do it. The eCommerce landscape is too competitive and expanding too rapidly for merchants to trust that traditional web analytics will provide a complete picture of how consumers interact with brands. The ... more...

Retale Reports Nearly 25% to Return or Exchange Gifts Received This Holiday Season

Written on
January 7th 2015
Author
Adotas

With holiday gift-giving officially over, the returns and exchanges are just beginning. According to a new study from Retale (500 polled) that looks at post-holiday returns/exchanges, nearly 1-out-of-4 will return or exchange at least one of the presents that they received this holiday season. Additional findings from the report include: -          70% prefer ... more...

Nextopia Reveals Battle Between Online vs. In-Store Shopping Has Gone Mobile

Written on
January 7th 2015
Author
Adotas

More and more shoppers are opting to buy online instead of in-store. But why? What motivates someone to make an eCommerce purchase instead of an in-person one? Interesting Key Points from survey: 56% of consumers have used a mobile device to conduct research on products at home 60% of online shoppers are happy ... more...

How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season

Written on
December 4th 2014
Author
Anthony Nicalo

Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are still ... more...

New Survey Shows 56% of Shoppers Want to Use Mobile Pay When Shopping This Holiday Season

Written on
November 24th 2014
Author
Adotas

A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile. The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several ... more...

eCommerce Takes Over Black Friday As Online Sales Continue To Grow

Written on
November 5th 2014
Author
Adotas

Mobile devices will continue to be one of the hottest channels to catch shoppers on the go this holiday season, but marketers are still behind the curve when it comes to targeting those consumers effectively. Roughly 60% of all sites are still lacking when it comes to responsive design. With ... more...

Artisan Research Finds 90% of Mobile Users Will Make Holiday Purchases Through Apps

Written on
November 5th 2014
Author
Adotas

Artisan Mobile today released research results highlighting the increasing role of mobile and tablet apps in driving conversions. In a survey of 500 consumers, 94% of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91% intend to make purchases ... more...

ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

Written on
September 30th 2014
Author
Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...