ecommerce



ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

Written on
September 30th 2014
Author
Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...

TouchCommerce Launches TouchStore to Enhance Omni-Channel Retailing Experience

Written on
August 6th 2014
Author
Press Release

(ADOTS) AGOURA HILLS, Calif. – August 6, 2014  — TouchCommerce, the innovative leader in custom online engagement solutions for market leading brands, today announced its newest solution, TouchStore, which enables retailers and enterprises with retail locations to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through ... more...

PubNative Launches the First API-based Mobile Publisher Platform

Written on
July 8th 2014
Author
Caroline Albanese

(ADOTAS) - Berlin/San Francisco/Seoul – July 8, 2014 - PubNative, a Berlin-headquartered mobile publisher platform100 percent focused on native advertising, announced that it raised a 7-digit investment from mobile games marketing platform AppLift. PubNative is the first supply-side platform (SSP) that can be accessed through an Application Programming Interface (API) and therefore does ... more...

Retailers and Brands Map Future at HookLogic’s Ecommerce Media Forum

Written on
June 23rd 2014
Author
Press Release

NEW YORK, Jun 23, 2014 (Marketwired) – Ten of the nation’s largest retailers, the top three online travel agencies, and other agency and brand leaders met earlier this month at the third annual Ecommerce Media Forum, hosted by HookLogic, to discuss the growing role of ecommerce sites as media properties. These online ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

For SMBs, a New Way to Get from Drip Emails to Custom Landing Pages

Written on
June 17th 2014
Author
Richard L. Tso

ADOTAS – Direct response campaigns are one of the most critical components to capturing new leads, and yet most small businesses don’t have a way to unify the disparate technologies to drive conversions. Today the marketing mix has become extremely convoluted, from email platforms like MailChimp, Constant Contact and Marketo ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...