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Holiday Shoppers Like Rich Media

Written on
January 9th 2008
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Eyeblaster put out recent data that suggests that retail shoppers displayed more comfort with advanced online advertising this past holiday season. The company found that rich media advertising continued to succeed in targeting retail consumers and inviting interaction as never before. The study shows a large shift among online retail advertisers [...] more...

Borders Revisiting Online Book Store

Written on
March 22nd 2007
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Retail bookseller Borders has announced that it will be reopening its own ecommerce website, severing its online retail relationship with Amazon.com in the process. The online Borders store coincides with the Borders Group’s renewed emphasis on its core brand, which also includes revitalizing the idea of the brick-and-mortar Borders superstore. “Our [...] more...

Marchex Publishes Search Best Practices

Written on
January 30th 2007
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Technology-driven search and media company Marchex, along with subsidiary Traffic Leader, has published a free, 19-page whitepaper detailing best practices for search market retailers. Marchex determined its best practices by looking at large and small online advertisers. The “2007 Search Marketing Insights for Retailers” report includes details on shopping search, SEO [...] more...

imc² Deploys E-commerce Service for SMBs

Written on
January 18th 2007
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Digital marketing agency imc² has deployed an e-commerce system for small and medium sized businesses. SellPower, developed by the Art Technology Group (ATG)., is already used by more than 300 online retailers, according to Forrester Research. “Small to mid-size retailers clearly need more functionality from e-commerce platform providers,” said imc²’s e-commerce [...] more...

Japanese Online Mall Plans US Expansion

Written on
January 11th 2007
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Rakuten, one of Japan’s largest online shopping destinations, has announced its intent to expand services into the US, Europe and China. “We need to go overseas,” president Hiroshi Mikitani told Kyodo News, saying that he expects the number of online shoppers in Japan to begin decreasing due to the country’s low [...] more...

Sears Unveils Virtual Showroom at CES

Written on
January 8th 2007
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Using a virtual showroom in Second Life, Sears is planning to increase its sales of home goods and connections with customers. The official unveiling comes today, January 8th, 2007 at the Consumer Electronics Show in Las Vegas. The “Sears Virtual Home” will appear on the Second Life website which has [...] more...

Over $100 Billion Collected in 2006 via U.S. Retail Sites

Written on
January 5th 2007
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ComScore Networks recently reported that U.S. retail websites, aside from travel, collected $102.1 billion in 2006, nearly 24% higher than the figures from 2005. This figure includes the holiday season, which added up to $24.6 billion between Nov. 1 and Dec. 31, 2006 spent by shoppers. 2005’s [...] more...

Amazon Launches Askville Answers

Written on
December 27th 2006
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Less than two weeks after Google killed its paid answer service due to competition from Yahoo, Amazon has now launched its own. The e-retail leader has been quietly promoting Askville, which launched on December 8th, through email announcements and ads on its website. “Askville is a place where you can ask [...] more...

Netflix, Amazon Top Holiday E-Tailer List

Written on
December 27th 2006
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According to the University of Michigan’s American Customer Satisfaction Index methodology, or the ACSI, online shoppers were even more pleased with this year’s holiday season shopping over last year. The Top 40 online Retail Satisfaction Index, which is produced by ForeSee Results and FGI Research, shows that consumers were [...] more...

iCrossing: Online Search Driving Offline CPG Sales

Written on
December 21st 2006
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Today, digital marketing agency iCrossing announced the results of its latest commissioned study, “How America Searches: Consumer Packaged Goods”, which imply that CPG marketers can reach one of the most lucrative markets by increasing their online marketing efforts. Additionally, affluent customers, primarily women, can be effective marketing targets [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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