ecommerce
Quick Hits: Is Drunk Ecommerce Up?, Facebook Ads and Self-Image, Google Sued Over Secure Shopping Concepts
ADOTAS - Yesterday, the New York Times reported on the patently self-evident fact that people are more inclined to spend money when they’re inebriated. (If you need stats, the article points to a study conducted by British comparison shopping site Kelkoo that says nearly half of respondents in the U.K. [...] more...
Clicks on Search Ads Up 28 Percent for 2011 Holiday Season
ADOTAS – Yesterday, we reported how fresh stats showed online sales were up significantly on Christmas and Dec. 26 this year (up 16 percent and nearly 28 percent, respectively, from the same dates in 2010), with stats for online browsing and buying well more than double this year than they [...] more...
2012 Forecast: Mobile Marketing
ADOTAS – Having been involved in the mobile and advertising industries for over two decades, I can say with confidence that 2011 was a banner year for the discipline. Over the past year, consumers have proven that the mobile phone has become an integral part of the shopping experience. This [...] more...
Mobile Ecommerce Proves Extra-Popular This Christmas and Dec. 26
ADOTAS – If there’s one thing we First Worlders enjoy more than buying things, it’s immediacy. This premise played out extremely clearly this past holiday weekend, per IBM’s Benchmark reports. The denouement after Christmas dinner used to just be a time for making awkward small talk with relatives and pretending [...] more...
IBM to Acquire DemandTec, Bulk Up E-Commerce Analytics
ADOTAS – IBM announced today it will acquire data analytics company DemandTec at$13.40 per share — in cash — which adds up to approximately $440 million. DemandTec is devoted to pricing, merchandising and marketing analytics, and it’s vertically focused in retail. The company has about 450 customers, including heavy-hitters like Target, [...] more...
Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More
• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...
The Retargeting Swindle
ADOTAS – Advertisers are being swindled by providers offering retargeting. A staggeringly high percentage of retargeted users, after visiting an advertiser’s website, do not convert – up to 99%. Advertisers are not seeing the dramatic increase in ROI they expected, or were perhaps promised, from retargeting. The question for advertisers: [...] more...
SEO Signals: Google Wants You to Buy Trust
DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just [...] more...
eCommerce: Flattening the Fold
ADOTAS – Way back in 1994, when the Internet was oh-so-young, “the king of usability,” Dr. Jakob Nielsen, stated that people allocated much less attention to information not visible in the first screen view of a website—termed “below the fold.” Although Nielsen recanted his original position in 1997, the damage [...] more...
Content Delivery Gains Thrust With Limelight Accelerate
ADOTAS – So there’s five of us gathered around a few tiny tables in a noisy and crowded cafe near the Adotas office in midtown Manhattan – three Limelight Networks execs, one PR rep and little old me — discussing the content delivery network’s latest technological feat, Limelight Accelerate. I’m feeling [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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