ecommerce



‘Friendly Fraud’ Surges in Wake of Target, Neiman Marcus Security Breaches

Written on
March 24th 2014
Author
AdotasWire

Clearwater, FL – March 24, 2014 (ADOTAS) —Ecommerce has been growing at a rate of about 15 percent annually, with B2C ecommerce sales expected to reach $482.6 billion in North America (1)—and with that, a direct parallel of “friendly fraud” chargebacks, which Visa estimates cost merchants nearly $12 billion in 2012 alone ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue

Written on
December 10th 2013
Author
AdotasWire

SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) – Adchemy®, provider of cloud-based software that radically simplifies ecommerce growth, today announced a new SaaS solution for marketers to simplify keyword campaigns and scale paid search revenue by up to 40 to 60 percent. The solution is powered by ... more...

Disappointing Black Friday Sales? It’s Not Too Late to Profit from the Holidays

Written on
December 2nd 2013
Author
Mike Daly

EDMONTON, AB November 30, 2013, (ADOTAS) — The Thanksgiving weekend traditionally marks the beginning of the shopping spree that lasts until after Christmas. More and more of it is happening online, and many retailers are losing business to their more web-savvy competitors. But it’s not to late to make a few ... more...

Early Holiday Shopping Stats: Online Sales Up 18%, but Social Falls Flat

Written on
November 27th 2013
Author
Adotas

ADOTAS — The first recap of 2013 holiday e-commerce sales data from the Custora E-Commerce Pulse has been released. The Pulse updates daily and aggregates data from over 100 retailers, $10 billion in transaction data and 30 million shoppers. Highlights of the shopping season so far: Holiday shopping is off to a ... more...

SharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into Print Catalogs

Written on
November 12th 2013
Author
AdotasWire

BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to simultaneously browse print catalogs, research and buy from their mobile device. Using the free Catalog Click mobile app, enabled with Digimarc’s patented technology, ... more...

10 Tips for CMOs: Is Your Website Ready for the Holidays?

Written on
November 11th 2013
Author
Adotas

ADOTAS – Last year, Black Friday online sales increased 26%, and Shop.org, the digital division of the National Retail Federation, estimates online holiday sales will increase in the 13% to 15% range this year, with e-commerce reaching $61.8 billion. Boom. Is your website ready for prime time? Ektron, a leading CMS provider, has ... more...

Five Hottest Trends for Effective Ecommerce Marketing Emails

Written on
October 23rd 2013
Author
Joe Chives

ADOTAS – According to analytical firm Custora, customer purchase through email has increased to almost 7 percent in the last four years. They further concluded that email (with 0.88 percent) was 40 times more effective than Facebook and Twitter (0.01 percent each) at acquiring e-Commerce customers. Only an insignificant percentage ... more...