ecommerce



PubNative Launches the First API-based Mobile Publisher Platform

Written on
July 8th 2014
Author
Press Release

(ADOTAS) - Berlin/San Francisco/Seoul – July 8, 2014 - PubNative, a Berlin-headquartered mobile publisher platform100 percent focused on native advertising, announced that it raised a 7-digit investment from mobile games marketing platform AppLift. PubNative is the first supply-side platform (SSP) that can be accessed through an Application Programming Interface (API) and therefore does ... more...

Retailers and Brands Map Future at HookLogic’s Ecommerce Media Forum

Written on
June 23rd 2014
Author
Press Release

NEW YORK, Jun 23, 2014 (Marketwired) – Ten of the nation’s largest retailers, the top three online travel agencies, and other agency and brand leaders met earlier this month at the third annual Ecommerce Media Forum, hosted by HookLogic, to discuss the growing role of ecommerce sites as media properties. These online ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

For SMBs, a New Way to Get from Drip Emails to Custom Landing Pages

Written on
June 17th 2014
Author
Richard L. Tso

ADOTAS – Direct response campaigns are one of the most critical components to capturing new leads, and yet most small businesses don’t have a way to unify the disparate technologies to drive conversions. Today the marketing mix has become extremely convoluted, from email platforms like MailChimp, Constant Contact and Marketo ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Survey: Consumers Will Accept Ads in Exchange for Free Media Content

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than ... more...

‘Friendly Fraud’ Surges in Wake of Target, Neiman Marcus Security Breaches

Written on
March 24th 2014
Author
Press Release

Clearwater, FL – March 24, 2014 (ADOTAS) —Ecommerce has been growing at a rate of about 15 percent annually, with B2C ecommerce sales expected to reach $482.6 billion in North America (1)—and with that, a direct parallel of “friendly fraud” chargebacks, which Visa estimates cost merchants nearly $12 billion in 2012 alone ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...