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JWT North America CCO Benjamin To Chair 10th Anniversary IAB MIXX Awards Jury

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Jeff Benjamin (pictured), Chief Creative Officer, JWT North America, will serve as the Judging Panel Chair for the 10th anniversary IAB MIXX Awards. One of the advertising world’s most innovative talents, Benjamin will oversee a ... more...

Is Paid Search Worthless?

Written on
June 20th 2014
Author
Matt Ackley

ADOTAS – There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Obviously this caught my eye ... more...

Industry Leaders Weigh In On Impact of Alibaba IPO

Written on
May 9th 2014
Author
Mike Daly

ADOTAS — Chinese eCommerce powerhouse Alibaba filed to go public this week and listed its online marketing services as a primary source of revenue. According to Business Insider, Alibaba is a Chinese e-commerce company with several businesses, including Taobao, a site similar to eBay, and Tmall, an e-commerce site for brands and retailers. ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
Press Release

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

The Most Shared Holiday Ads Of 2013

Written on
December 31st 2013
Author
Unruly Media

ADOTAS – To celebrate this festive season, we have come up with the most shared holiday ads of the year. They include a brilliant spot from Apple, a heart-warming commercial from Canadian airline WestJet and a stocking filler from Kmart. 10. Three – The Pony at Christmas #DancePonyDance 79,956 Shares; 1,131,014 Views 9. ... more...

Do People Really Google ‘Google’? Check Out The Top Keyword Searches of 2013

Written on
December 19th 2013
Author
Adotas

ADOTAS — With December yet to be completed, the winners for top keyword searches of 2013 have become clear, according to Millward Brown Digital. And interestingly they are all for sites whose names form their URL.  In other words, people conducted searches for sites that they could have easily just typed ... more...

UPDATED: Is Ex-PayPal SVP The Person Leaving Ginormous ‘Tips for Jesus’?

Written on
December 11th 2013
Author
Mike Daly

ADOTAS — A New York waiter claims that Jack Selby, former Senior VP for Corporate & International Development at PayPal, is the person who has been leaving extravagant tips for servers all over the U.S., according to several news outlets. An Instagram account called “Tips For Jesus” has chronicled the history ... more...