ebay
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
Associations Rail Against Federal Online Sales Tax Bill
ADOTAS – Yesterday we noted that Democrats in both houses of Congress had introduced versions of the “Main Street Fairness Act,” a federal framework for state governments regarding the collection of online sales tax. Amazon, which is bringing out the big guns for recently passed California online sales tax legislation, [...] more...
Congressional Democrats Introduce Amazon-Supported Online Sales Tax Bill
ADOTAS – With Amazon and Sears Roebuck offering big thumbs up, Democrats in the U.S. House and Senate unveiled versions of the ”Main Street Fairness Act,” which would provide states with a framework for collecting sales tax on online purchases. eBay was joined by Electronics Retailing Association, the Computer and Communications Industry Association, [...] more...
Examining the M-Commerce Landscape After eBay’s Zong Acquisition
ADOTAS – Last holiday season, eBay witnessed a 134% year-over-year growth in U.S. m-commerce sales between Nov. 25 to Dec. 25, resulting in $100 million in gross merchandise value (GMV). As smartphone proliferation ramps up, eBay is expecting even more m-commerce business — hence why yesterday its PayPal unit acquired Zong, which [...] more...
Google, Facebook and More Rally Against French Personal Data Decree
ADOTAS – I never thought I’d say this, but kudos to Facebook and Google for sticking up for user privacy rights. At least in France. You see, in March the French government passed these rather ridiculous data storage requirements for online video, email, social and ecommerce companies to keep customer private [...] more...
eBay Cues Triad for Advertising
ADOTAS – Et tu eBay? Are you jumping on the outsourcing bandwagon too? Well, at least for advertising, eBay is handing over the reigns to Triad Retail Media, which will provide end-to-end display advertising management for advertisers on the auction site. Banner advertising will be more customized, enabling advertisers to insert [...] more...
eBay Notes Massive Growth in M-Commerce
ADOTAS – I made my first purchase via a mobile device on Monday when I bought a bus ticket to NYC on my iPhone. I was driving from Baltimore/Washington International Airport to my father’s house outside Washington, DC, as my flight to LaGuardia had been canceled due to this year’s [...] more...
Facebook Plotting Social Revolution in China?
ADOTAS – Access to an online social network apparently wasn’t a pennant of Mao’s little red book. Just like YouTube and Twitter, the mainland dwellers of the People’s Republic of China are blocked from accessing the wonders of Facebook. They had it for a moment when Facebook launched its Chinese-language version [...] more...
ProStores Enlists Clickable to Help Merchants With Paid Search
ADOTAS – eBay’s ProStores has proven to be an efficient way for small and midsize retailers to set up online show. Just in time for the holiday season, the company has teamed up with Clickable to assist clients in getting their wares noticed across search engines and Facebook. The paid search [...] more...
eBay AdCommerce, We Hardly Knew Ye
ADOTAS – It seemed like just last year we welcomed eBay’s PPC text ad service, AdCommerce — which allows merchants to set their own prices on keywords used on the auction site — into the online advertising world… Oh wait, it was last year. Oh well, time to say adios, [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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