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Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
AdotasWire

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
AdotasWire

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

The Most Shared Holiday Ads Of 2013

Written on
December 31st 2013
Author
Unruly Media

ADOTAS – To celebrate this festive season, we have come up with the most shared holiday ads of the year. They include a brilliant spot from Apple, a heart-warming commercial from Canadian airline WestJet and a stocking filler from Kmart. 10. Three – The Pony at Christmas #DancePonyDance 79,956 Shares; 1,131,014 Views 9. ... more...

Do People Really Google ‘Google’? Check Out The Top Keyword Searches of 2013

Written on
December 19th 2013
Author
Adotas

ADOTAS — With December yet to be completed, the winners for top keyword searches of 2013 have become clear, according to Millward Brown Digital. And interestingly they are all for sites whose names form their URL.  In other words, people conducted searches for sites that they could have easily just typed ... more...

UPDATED: Is Ex-PayPal SVP The Person Leaving Ginormous ‘Tips for Jesus’?

Written on
December 11th 2013
Author
Mike Daly

ADOTAS — A New York waiter claims that Jack Selby, former Senior VP for Corporate & International Development at PayPal, is the person who has been leaving extravagant tips for servers all over the U.S., according to several news outlets. An Instagram account called “Tips For Jesus” has chronicled the history ... more...

A Whole New Ballgame: Sports Ticketing in the Connected Age

Written on
May 24th 2013
Author
Jesse Lawrence

ADOTAS — In the next five years the ticket market will likely look nothing like the scenarios you’ve grown up with, which, depending on your age, either involved waiting on line outside for ticket offices to open, or hitting “refresh” until tickets went on sale online.   As often happens, a ... more...

Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange

Written on
May 7th 2013
Author
Mike Daly

ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are sitting on the ‘holy grail’ of audience data: shopping intent.  It’s a clear path to make this data available ... more...

BI: eBay Ramps Up New Ad Exchange In Threat To Amazon

Written on
May 6th 2013
Author
Business Insider

(BUSINESS INSIDER) – eBay is ramping up its ad exchange in the U.S. with target-able shopper segments, according to Adweek. The exchange will allow advertisers to target web ads at users based on their eBay history, via an automated real-time bidding platform. Amazon already has an ad exchange up and running that some ... more...