e-commerce
Case Study: Superfish Monetizes Browser Add-Ons Through Algorithmic Product Image Matching
ADOTAS – Think of it like the visual version of Pandora’s Music Genome Project: instead of analyzing and categorizing the layers of data within music to discover similarities between songs, Superfish’s Visual Search Engine analyzes images and their surroundings to discover the “Visual DNA,” as the company calls it, and find matches [...] more...
The Importance of Social in the Shopping Process
ADOTAS – A consumer’s path to purchase has been “non-linear” for some time now. Consumers no longer follow a traditional step-by-step process from awareness to a sale. Access to digital media provides them with all the research and comparison shopping tools they could ever need. And now that social media has become a [...] more...
Curebit’s Post-Purchase Referral Incentivizer Lifts New Sales 15%
ADOTAS – Curebit specializes in “post-acquisition coupon offering.” It’s OK if your initial reaction to that statement is, “Huh?” Perhaps “post-purchase referral system” sounds better, but it doesn’t quite capture the scope of Curebit’s service — in particular what it offers back to costumers and the anayltics gained. Maybe “incentivizing social [...] more...
IBM Slaps More Services on Smarter Commerce Platform
ADOTAS – It’s been absolutely amazing to watch IBM’s transformation since it gave up its PC business to Lenovo. After acquiring one online media analytics company after another, the former hardware giant has turned into a serious digital marketing player, a move sealed with the launch of its Smarter Commerce comprehensive digital [...] more...
Four Customers, Seven Steps: Executing Site and Search Retargeting
ADOTAS – When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are customers [...] more...
Operators Are Standing By: Live Engagement Links in Ads
ADOTAS – The “click for live chat” option is nearly omnipresent online. Consumers have come to expect customer support via text chat as a minimal level of service on the websites they patronize. Successful e-tailers, however, recognize that minimal levels of service do not boost sales or create competitive advantage. For [...] more...
M-Commerce: Adopt and Adapt
ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S. That means that beyond wallets or purses and keys, there is [...] more...
Examining the M-Commerce Landscape After eBay’s Zong Acquisition
ADOTAS – Last holiday season, eBay witnessed a 134% year-over-year growth in U.S. m-commerce sales between Nov. 25 to Dec. 25, resulting in $100 million in gross merchandise value (GMV). As smartphone proliferation ramps up, eBay is expecting even more m-commerce business — hence why yesterday its PayPal unit acquired Zong, which [...] more...
Interactive E-Commerce Ads Becoming the New Norm
ADOTAS – For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising [...] more...
Is Your Online Checkout Designed to Sell?
ADOTAS – Consumers remain skittish. Despite recent positive economic signs, the latest Gallup U.S. consumer spending report shows that routine daily expenditures at restaurants, gas stations and online stores are still down from their 2008 highs, falling to $58 per day in January 2011 versus $97 for the same month [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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