e-commerce



Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

Written on
December 11th 2014
Author
Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...

Bizrate Report Reveals Mobile E-Commerce Purchases Nearly Doubled Thanksgiving Weekend

Written on
December 2nd 2014
Author
Adotas

Even though Black Friday spending was down 11%, mobile spending was higher than ever. Data collected over the weekend by Bizrate Insights, a division of Connexity (formerly Shopzilla), from nearly 5 million shoppers, finds that online purchases made on a mobile phone nearly doubled this Thanksgiving weekend versus last year’s ... more...

Just In Time For Cyber Monday: IBM Unveils This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014
Author
Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

Written on
October 16th 2014
Author
Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...