e-commerce



PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

Written on
October 16th 2014
Author
Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

3 Signs Your Marketing Program is Failing

Written on
March 4th 2014
Author
Darren Guarnaccia

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...

Early Holiday Shopping Stats: Online Sales Up 18%, but Social Falls Flat

Written on
November 27th 2013
Author
Adotas

ADOTAS — The first recap of 2013 holiday e-commerce sales data from the Custora E-Commerce Pulse has been released. The Pulse updates daily and aggregates data from over 100 retailers, $10 billion in transaction data and 30 million shoppers. Highlights of the shopping season so far: Holiday shopping is off to a ... more...

SharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into Print Catalogs

Written on
November 12th 2013
Author
Press Release

BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to simultaneously browse print catalogs, research and buy from their mobile device. Using the free Catalog Click mobile app, enabled with Digimarc’s patented technology, ... more...