e-commerce



Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

3 Signs Your Marketing Program is Failing

Written on
March 4th 2014
Author
Darren Guarnaccia

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...

Early Holiday Shopping Stats: Online Sales Up 18%, but Social Falls Flat

Written on
November 27th 2013
Author
Adotas

ADOTAS — The first recap of 2013 holiday e-commerce sales data from the Custora E-Commerce Pulse has been released. The Pulse updates daily and aggregates data from over 100 retailers, $10 billion in transaction data and 30 million shoppers. Highlights of the shopping season so far: Holiday shopping is off to a ... more...

SharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into Print Catalogs

Written on
November 12th 2013
Author
Press Release

BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to simultaneously browse print catalogs, research and buy from their mobile device. Using the free Catalog Click mobile app, enabled with Digimarc’s patented technology, ... more...

10 Tips for CMOs: Is Your Website Ready for the Holidays?

Written on
November 11th 2013
Author
Adotas

ADOTAS – Last year, Black Friday online sales increased 26%, and Shop.org, the digital division of the National Retail Federation, estimates online holiday sales will increase in the 13% to 15% range this year, with e-commerce reaching $61.8 billion. Boom. Is your website ready for prime time? Ektron, a leading CMS provider, has ... more...

Five Hottest Trends for Effective Ecommerce Marketing Emails

Written on
October 23rd 2013
Author
Joe Chives

ADOTAS – According to analytical firm Custora, customer purchase through email has increased to almost 7 percent in the last four years. They further concluded that email (with 0.88 percent) was 40 times more effective than Facebook and Twitter (0.01 percent each) at acquiring e-Commerce customers. Only an insignificant percentage ... more...

New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
Press Release

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...