e-commerce



Just In Time For Cyber Monday: IBM Unveils The This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014
Author
Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014
Author
Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014
Author
Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

Written on
October 16th 2014
Author
Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

3 Signs Your Marketing Program is Failing

Written on
March 4th 2014
Author
Darren Guarnaccia

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...