dynamic
Interactive E-Commerce Ads Becoming the New Norm
ADOTAS – For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising [...] more...
Vibrant Changes It Up With VIA Dynamic
ADOTAS – With its in-text and display ads reaching 68% of the U.S. Internet audience, Vibrant is changing up its contextual targeting display game with VIA Dynamic. Through the contextual targeting of the VX Platform — which levees semantic analysis, frequency of words, page positioning, source code data as well as and [...] more...
Passing the Creative Baton to Clients
ADOTAS – If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment. If you’re on the client side, it’s not your imagination either; superfluous layers of agency bureaucracy — [...] more...
Tumri Cranks Up the Dynamics for Insight
ADOTAS – With all the players in the space such as platforms, agencies and networks — and that’s before you start trying to decipher acronyms such as CPM and RTB — sometimes we forget at heart that digital advertising is a dialogue, a conversation, says Calvin Lui, president and CEO [...] more...
It’s the Engagement, Stupid
ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO’s office this afternoon: Data: it’s all about picking the right audience Efficiency: buying and optimizing media is [...] more...
Real-Time Will Redefine Media-Buying Efficiency
ADOTAS – Media buying is inefficient, says Forrester Consulting, and it can’t keep up with the swelling volume of online inventory. However, the real-time process, now in the experimental phases, will improve efficiency dramatically by 2011. AdMeld commissioned the firm to study real-time media buying and its effects on the various [...] more...
Teracent Acquisition Validates Dynamic Display
ADOTAS – While Black Friday in-store sales have been dragging for the last few years, comScore points out that online sales jumped by 11% this last Friday over the year before, hitting $595 million. comScore predicts Cyber Monday (today) online sales could top $900 million. Every year the threat of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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