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TV Advertising’s Future: A Long Paddle Upstream

Written on
October 9th 2008
Author
Timothy Hawthorne

ADOTAS EXCLUSIVE — Any time an innovative advertiser, technology company or programmer announces a new interactive TV initiative, our trade press gets giddy. If it doesn’t breathlessly proclaim that “the future of advertising is here,” it chronicles the campaign’s plans in rich detail. There are four reasons that drive this [...] more...

WPP Group Blazes A New Trail

Written on
June 15th 2007
Author
Editor

The WPP Group has made a monumental upfront ad buy across NBC Universal’s TV and digital properties at $1 billion. This move is significant in potentially setting a new standard for upfront ad sales, as advertisers and networks continue to turn to Nielsen Research’s new commercial ratings. Networks and advertisers have [...] more...

On-Demand Media Consumption on the Rise

Written on
May 18th 2006
Author
Editor

Arbitron/Edison Media Research released a study yesterday highlighting the spike in On-Demand media consumers in the past year. The study found that the percentage of Americans, ages 12 and older, who are heavy On-Demand media users increased from 11 percent in January 2005 to 21 percent in January 2006. [...] more...

TiVo Brings Brightcove Content to Regular Television

Written on
May 10th 2006
Author
Editor

DVR service provider TiVo and internet TV provider Brightcove will bring online video content into the living room through the set-top TiVo DVR. The two companies will bring various video content providers on-board over the next several months, gradually expanding the amount of downloadable TiVo content. Eventually, anyone who publishes online [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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