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Smart TV Trends in 2013
The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from major TV manufacturers. New functionalities and applications are being launched on a regular basis, and it’s difficult to see the major market trends among all [...] more...
Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage
The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our [...] more...
Report: Entertainment Brands, Consumers Embrace Mobile
Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,” shows, among other findings, that more than 70 percent of all entertainment ad campaigns use mobile video, and users who cconsume mobile entertainment content [...] more...
Netflix: Anatomy of a Public Marketing Mistake
ADOTAS – When Netflix CEO Reed Hastings appeared on the cover of Fortune Magazine last year as Businessperson of the Year, few expected that this year would be full of news of a very different sort for the successful media company. As the end of the fourth quarter comes into sight, [...] more...
Shopping for ‘Basterds’ on the Go
ADOTAS – I can’t think of a better Hanukkah present than a film with a bunch of hard-ass Jews scalping Nazis — can you? The kids will love it, but supplies are limited. Better pre-order now via your mobile. Universal Studios Home Entertainment has teamed with Adgregate Markets to launch a [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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