dsp



Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
Press Release

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Leading Euro Ad Tech Partner Adform Expands into U.S.

Written on
February 25th 2014
Author
Press Release

LOS ANGELES, February 25, 2014 (ADOTAS) – Adform (www.adform.com), the premier ad tech partner for Europe’s media agencies, trading desks, advertisers and publishers, today announced the opening of sales and support office in Los Angeles, and plans to open an East Coast office in the second quarter of 2014. The ... more...

Ad Tech’s Dirty Little Secret

Written on
February 21st 2014
Author
Michael Zacharski

ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
Press Release

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

An Agency Perspective on Attribution

Written on
December 19th 2013
Author
Mike Margolin

ADOTAS – Over the past few years, there’s been ample perspective on cross-channel media attribution shared by both fractional attribution service providers and thought leadership firms such as Forrester Research. They’ve done well in compelling marketers to take action and evolve their media measurement methodology beyond the popular (and arguably ... more...

VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel

Written on
December 12th 2013
Author
Press Release

LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA has completed the integration of its data with five new technology platforms; Adap.tv and Advertising.com (both part of AOL Networks), DataXu, Krux and Rocket Fuel. The partnerships will increase the availability of VisualDNA data for advertisers and publishers as the market ... more...

VIDEO: Centro Acquires SiteScout for $40 Million

Written on
November 5th 2013
Author
Mike Daly

ADOTAS — SiteScout, the award-winning Toronto-based demand-side platform, has been acquired by ad-tech company Centro for nearly $40 million in cash and stock. According to a SiteScout spokesperson, the acquisition was completed with the intention of integrating SiteScout’s technology directly into Centro’s buying platform. The combination of the two under one ... more...

When Will Global ERPs Acquire DSPs?

Written on
September 6th 2013
Author
Seth Ulinski

ADOTAS — Having previously worked as an IT analyst, I am eagerly awaiting a major ad tech acquisition by an enterprise IT juggernaut such as SAP or Oracle. Given ongoing developments in the programmatic segment in particular, I am confident we’ll see one soon.  My gut says it will likely ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...