dsp



Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

Overcoming RTB’s Transparency Issues

Written on
June 12th 2014
Author
Fred Hsu

ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined. As ... more...

Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
Press Release

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Leading Euro Ad Tech Partner Adform Expands into U.S.

Written on
February 25th 2014
Author
Press Release

LOS ANGELES, February 25, 2014 (ADOTAS) – Adform (www.adform.com), the premier ad tech partner for Europe’s media agencies, trading desks, advertisers and publishers, today announced the opening of sales and support office in Los Angeles, and plans to open an East Coast office in the second quarter of 2014. The ... more...

Ad Tech’s Dirty Little Secret

Written on
February 21st 2014
Author
Michael Zacharski

ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
Press Release

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

An Agency Perspective on Attribution

Written on
December 19th 2013
Author
Mike Margolin

ADOTAS – Over the past few years, there’s been ample perspective on cross-channel media attribution shared by both fractional attribution service providers and thought leadership firms such as Forrester Research. They’ve done well in compelling marketers to take action and evolve their media measurement methodology beyond the popular (and arguably ... more...