dreamworks
Dreamworks, Mark Burnett Productions, AOL Get “Flushed Away” with Interactive Adventure
Dreamworks co-founder Jeffrey Katzenberg and über producer Mark Burnett have forayed into so many different successful projects, it’s hard to imagine they could dream up a challenge that they had not yet pursued. Sure enough, the duo, after having worked together on a number of projects in the past including “The [...] more...
Campfire’s “Community” Site Shines Light on Dreamworks, HP Relationship
Part movie promotion, part branding effort, and wholly community-oriented, Campfire Media’s latest campaign—which ties HP’s new dv5000 notebook and Dreamworks’ upcoming film “Over the Hedge”—infuses unique social networking aspects to the art of product plugging. The New York-based agency, perhaps best knows for its Audi “Art of the Heist” spots, launched [...] more...
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
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