Based in San Francisco, blinkx.tv currently holds over 6,000,000 hours of audio, video, viral and TV content, which is available on demand while Dow Jones Online maintains its title as the largest paid subscription site online.

“We are excited to partner with Dow Jones Online and bring their quality content to millions of our users who come to blinkx.tv looking for the important business and financial news stories of the day”, Suranga Chandratillake, founder and CTO of blinkx, said in a statement.
Blinkx accommodates multiple file formats that allow for users to view video content on full screen playback mode and upload content through various outlets, which include RSS, ATOM feeds, iTunes and Video iPod among other media players.

President of Dow Jones Online, Gordon McLeod added his own comment on blinkx and the added benefit of Dow Jones’ availability on the Lycos Network. “Partnering with blinkx.tv extends our reach to a new audience, so they can more easily surface and experience the depth of our reporting,” he said. “We see this as an opportunity to continue growing our on-demand video presence across the Web.”

“Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services and revenue generation, and we’re pleased to extend our successful relationship to include the other online properties within Dow Jones,” said Randy Kilgore, Dow Jones Online’s senior VP of advertising in a statement. Kanoodle links are targeted by content according to context, keyword, user behavior, or location.

Earlier this year, Kanoodle partnered with MSN to provide sponsored links to MSN’s 10 million MSN Spaces users. Kanoodle’s current network of sponsored link websites also includes websites and RSS feeds for companies like MSNBC, USATODAY, Bloomberg, the PGA, NASCAR, and CBS.

Dow Jones will now be structured into three media units: consumer media, enterprise media, and community media. L. Gordon Crovitz, who was previously in charge of Dow Jones’ electronic publishing operation, will become executive president of Dow Jones and president of the Consumer Media Group. He will head the development of the newly integrated print and online editions of the flagship Wall Street Journal, as well as Barron’s, Marketwatch, and SmartMoney Magazine. The Enterprise Group, headed by Clare Hart, includes Dow Jones Newswires, Dow Jones Licensing Services, Dow Jones Indexes, Dow Jones Financial Information Services, Dow Jones Reprints and Permissions; and Factiva, a joint venture with Reuters. The Community Media Group, led by John Wilcox, includes the Dow Jones’s portfolio of 15 daily and 19 weekly Ottaway community newspaper properties in nine states.

The company expects the shift to result in $20 million savings a year, mostly the product of 20 major layoffs.