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News Corp. Launches Ad Network for Jet-Setters

Written on: May 19th 2008
Author: Kathleen

ADOTAS – News Corp. has unveiled a global interactive advertising network specifically geared toward rich finance wonks. The network will shill financial ads on sites News Corp. snapped up in its $5.2 billion purchase of Dow Jones & Co. last December. The network, Worthnet.Fox, will sell ads on Barron’s Online, The [...] more...

EveryZing Launches Search, SEO Products

Written on: February 27th 2008
Author: Editor

ADOTAS — EveryZing today announced the launch of two new products, ezSEO and ezSEARCH, helping to establish it as a solution provider for search and search engine optimization technologies. EveryZing hopes to help media companies capitalize on their offline success by creating high-quality online channels to build consumer interaction. Integrating search [...] more...

Dow Jones Takes A Hit

Written on: August 15th 2007
Author: Editor

The Dow Jones & Co. is changing hands in a closing that will probably take months to clear yet, but in that time will the value of The Wall Street Journal drop to bargain bin prices? July was not a good month for the publication, dropping 20.9% and 7.2% in ad [...] more...

First Change For WSJ? Free Online Edition

Written on: August 13th 2007
Author: Editor

Now that the Dow Jones and the Wall Street Journal are well on their way to being part of the News Corp. family, Rupert Murdoch is talking about the future of the publication. Murdoch believes that the Wall Street Journal online edition, which now creates the majority of its revenue from [...] more...

Dow Jones Drag Feet All The Way To The Bank

Written on: July 10th 2007
Author: Jason Jaramillo

According to a story in the Wall Street Journal New York print edition, a committee of Dow Jones’s board is expected to meet Tuesday with supermarket magnate Ron Burkle, who has expressed interest in teaming with Dow Jones’s union to find alternatives to the $60-a-share offer from Rupert Murdoch’s News [...] more...

Rupert Murdoch’s News Corp. Apparently Knows No Bounds To Power Over Information Trade

Written on: May 8th 2007
Author: Editor

Dow Jones, which publishes The Wall Street Journal, has received an unsolicited $5 billion bid from Rupert Murdoch’s News Corp., and Reuters has confirmed that it received a buyout offer from an undisclosed suitor. It remains unclear what the motivation is for such audatious bids. The International Herald Tribune reported that [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...