doubleverify



DoubleVerify Announces Comprehensive Bot Fraud Solution

Written on
October 9th 2013
Author
Press Release

Protects Brand Advertisers from Phony Web Traffic Blocking Bots at the Source NEW YORK, October 9, 2013 (ADOTAS) – DoubleVerify, the technology leader in providing MRC-accredited transparency and accountability solutions for digital advertising, today announced the launch of DVBot Fraud Protection – an important advancement to safeguard brand advertisers and their inventory ... more...

DoubleVerify Uncovers Ad Fraud Tied to Copyright Infringement Sites, Costing Online Advertisers $6.8M Per Month

Written on
May 1st 2013
Author
Press Release

NEW YORK, May 1, 2013 (ADOTAS) — DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement, has uncovered elaborate advertising fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive fraud originates from user traffic ... more...

AFAIK: New Executive Hirings at DoubleVerify, DWA, Madison Logic

Written on
March 4th 2013
Author
Adotas

DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn (pictured) as Chief Financial Officer of the company, responsible for financial strategy and operations. The appointment solidifies DoubleVerify’s management team as the company continues to accelerate its strategic growth initiatives. Prior ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Daniel Levy Joins Media6Degrees as New York Senior Account Executive

Written on
December 21st 2012
Author
Press Release

NEW YORK (December 20, 2012) – Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, today announced the appointment of Daniel Levy (pictured) as senior account executive. In his new position, Levy will manage and develop existing and new client relationships in the New York region. Prior to ... more...

DoubleVerify Appoints Wayne Gattinella as Chief Executive Officer

Written on
September 26th 2012
Author
Press Release

NEW YORK (September 25, 2012) – DoubleVerify, the world leader in online media verification, today announced the appointment of Wayne Gattinella to the position of CEO and Director. Gattinella was previously CEO and President of WebMD (NASDAQ: WBMD), the leading source for health and wellness information, and replaces Oren Netzer, who ... more...

DoubleVerify Teams With Kantar Media Compete To Launch Ad VRF™

Written on
September 14th 2012
Author
Press Release

DoubleVerify, the pioneer in online media verification and viewability metrics, and Kantar Media Compete, the leading provider of digital insights to global brands, are launching an integrated solution that is the first to combine viewability, verification and behavior-based audience segments enabling brands to pinpoint exactly who is being reached with ... more...

DoubleVerify Announces Pre-Bid Ad Verification for Real-Time Bidding

Written on
March 5th 2012
Author
Brian LaRue

ADOTAS – Ad verification company DoubleVerify announced today it had extended its services to the real-time bidding (RTB) exchanges by offering real-time pre-bid verification. Right now, it’s made its data available to real-time ad platform AppNexus, with CPX Interactive and Dedicated Media using pre-bid data to target ads in real ... more...

New Hires: A Look at Late December

Written on
December 27th 2011
Author
Brian LaRue

ADOTAS – Not everyone is slowing down for the end of the year, evidently. Some companies have been hiring and promoting up a storm. Here’s a look at some of the big-name hires in the industry over the last couple weeks. • Mark S. Dailey has been named to the board of ... more...