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Googlers Confess

Written on
April 14th 2008
Author
Editor

ADOTAS - With the newly integrated DoubleClick functioning under the massive Google umbrella, eyes have been focused in the firm’s direction (surprise, surprise) once again. This time there is upset over a reported one-year no compete contract  that Google had DoubleClick employees sign right before the layoffs the following week. [...] more...

Conflict of Interest

Written on
April 9th 2008
Author
DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Google’s Tense Bid for C Block

Written on
April 4th 2008
Author
Kathleen

ADOTAS – Google came close to winning the federal auction for wireless licenses … maybe too close. The spectrum would have cost Google a whopping $4.71 billion – a huge investment (it would have been the company’s biggest in history) no matter what, but considering the fact that they recently shelled [...] more...

Yahoo Loses Industry Vet to MediaBank

Written on
April 2nd 2008
Author
Editor

ADOTAS – MediaBank today officially confirmed swirling rumors that Yahooer Greg Koerner jumped ship to join its company. Koerner will be responsible for advertiser and agency partnerships at MediaBank, a provider of integrated procurement technology and advanced analytics to the interactive advertising industry. “Greg is an advertising veteran and understands what [...] more...

Google-DoubleClick Merged: Now What?

Written on
March 24th 2008
Author
Editor

ADOTAS — The beat goes on in the seemingly endless Google/DoubleClick saga. While layoffs are looming (Google’s CEO Eric Schmidt said as much in a blog post) it’s still unclear how Google will utilize DoubleClick’s display advertising dominance. The $3.1 deal officially closed last week when the European regulators finally rubber-stamped [...] more...

No More Hurdles for Google-DoubleClick

Written on
March 11th 2008
Author
Editor

ADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market. The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick [...] more...

EU Likely To Give Google/DoubleClick Merger the Green Light

Written on
March 6th 2008
Author
Editor

ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...

Offline Data Fair Game For Microsoft

Written on
January 24th 2008
Author
Editor

Earlier this month Microsoft announced a project that will utilize method of collecting data on users’ “cell phones, geolocation systems, credit-card information” and various other sources to create highly targeted advertising, reports MarketWatch. This data is the prize pig of the online advertising industry that gives any company with access to [...] more...

Microsoft’s Failed Case Against Google+DoubleClick Revealed

Written on
December 28th 2007
Author
Alternative Media

A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick’s advertising network to peer into competitors’ traffic — a position the FTC apparently rejected last week. Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly [...] more...

2007 In Review - We Came, We Saw, We Conquered!

Written on
December 20th 2007
Author
Editor

As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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