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Ex-Google/LiveRail Exec Launches New Video Ad Platform for Mobile

Written on
April 9th 2014
Author
AdotasWire

SAN FRANCISCO, April 8, 2014 (ADOTAS) – Minivid.io, a mobile media technology company co-founded by former DoubleClick, Google and LiveRail executive Tommy Schroder (pictured), today announced the release of Minivid 6-second video ad formats for mobile. Minivids are designed to be short, sharp, punchy ad units that can be run alongside ... more...

Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO

Written on
April 8th 2014
Author
AdotasWire

NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically ... more...

OPINION: Google is Turning Gmail into ‘Ginterest’

Written on
April 1st 2014
Author
Dave Hendricks

ADOTAS – It’s now called “Ginterest.” April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops, Google has done it again. Where Google has ... more...

Tapad Taps Ex-DoubleClick, Google Exec as GM And SVP, Operations

Written on
March 25th 2014
Author
AdotasWire

NEW YORK, March 25, 2014 (ADOTAS) – Tapad, the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations. Other recent hires include Ben Regensburger, President, Tapad Europe, and Jim Clark, SVP Sales. Fall now ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Integral Ad Science Opens Offices in Germany and Singapore

Written on
March 3rd 2014
Author
Mike Daly

NEW YORK, March 3, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral’s ... more...

Tapad Launches International Division with ex-DoubleClick EMEA Exec

Written on
February 27th 2014
Author
AdotasWire

NEW YORK, February 27,  2014 (ADOTAS) — Tapad, the leader in cross-device marketing technology, has appointed Ben Regensburger (pictured) to the newly created role of President, Tapad Europe. He is charged with launching Tapad outside the U.S., currently slated to be formally established in the U.K. and Germany within the ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

AFAIK: WhitePages, AppNexus, Evolve Media, DG MediaMind, Tencent, TapSense

Written on
June 6th 2013
Author
Mike Daly

ADOTAS – Here are all the latest moves and shakes from industry movers and shakers: WhitePages today announced that Jason Eglit (pictured) has joined its executive team as chief financial officer. He most recently served as principal at Bayside (H.I.G.) Capital, where he led investments across a variety of sectors, including retail ... more...