doubleclick
MediaOcean: So Wrong, Yet So Right!
ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...
Sailing the Shifting Ad Server Seas
ADOTAS – The online advertising landscape is crowded with a slew of technology companies that provide multiple services to help publishers and advertisers achieve their online goals. The food chain is so packed that a niche industry sprung up to try and decode the landscape. But industry slides show only which [...] more...
Google Might Dominate Display With Admeld in Pocket
ADOTAS – Google has made it well known for a while that it aims to rule the online display space, which Chairman and former CEO Eric Schmidt said could reach revenue heights of $200 billion (up from the $50 billion estimate Google’s display team hit me with last year). The [...] more...
AdMob Adds Tablet-Specific Units to Face Rocketing Traffic
ADOTAS – It was a year ago that the Federal Trade Commission (reluctantly?) gave its blessing to Google’s $750 million acquisition of AdMob, and apparently the marriage is blossoming quite well. Ad requests have increased by three and a half times, and AdMob is fulfilling 2.7 billion requests daily across [...] more...
Group Commerce Hooks Up Boston.com With Group-Buying
ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when Group Commerce can easily plug in its group-buying and social commerce platform to your site to let the deals go flying. Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, Group Commerce has just added Boston.com to its [...] more...
Google Overhauls DoubleClick SEM Tool
ADOTAS – Nine months in the works, Google unveiled version 3 of the DoubleClick Search product yesterday at SES New York, a from-the-ground-up reworking of the paid search management tool for larger agencies and advertisers enables. Now the platform centralizes performance analysis across search and display campaigns. A simplified “AdWords-like” interface lets advertisers modify [...] more...
Google Tosses Video Onto DoubleClick Exchange
ADOTAS – The consolidation of display and video ad buying continues: In celebration of the third anniversary of the acquisition of DoubleClick, Google announced that in-stream video ads from YouTube would be available on the DoubleClick Ad Exchange. With the program currently in beta, exchange buyers will able to use real-time [...] more...
Hiccoughs With Google DoubleClick Ad Planner Marketplace?
ADOTAS – Previously introduced to publishers mid-October, last Thursday Google DoubleClick brought the beta version of its Ad Planner Marketplace to agencies and advertisers, a new interface designed to facilitate the display transaction process by allowing advertisers to view, bid on and reserve inventory directly from publishers. The advertiser version offers [...] more...
MediaMind: Mobile Banners Rev Up CTRs for Autos
ADOTAS – Bankruptcies, bailouts, selloffs — 2009 will not be remembered fondly by automakers. However, when sales are down, you gotta advertise — in its latest research paper, MediaMind notes that its display impressions per auto advertiser shot up last year as the industry swapped offline budgets for more targeted [...] more...
DoubleClick Lays Down Display Benchmarks
ADOTAS – As Google takes aim to conquer the display market — and possibly the entire media spectrum, MWAH HA HA! — DoubleClick has just released its benchmark figures for last year. Turns out 2009 was… Well, a lot like 2008. Overall CTR for 2009 stood at 0.1%, which was the [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
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- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
