doubleclick
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Salzman Is the Display Guy for Google
ADOTAS – Meet the new boss, same as the old boss. DoubleClickers who have been around a block or two will recognize a familiar face in the new Google position of head of media and platforms for the Americas: Barry Salzman who was DoubleClick Global Media president between 1997 and [...] more...
Demystifying Exchanges
ADOTAS – With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. An exchange is any interactive platform that lets buyers and sellers flexibly get [...] more...
Google to debut ad exchange shortly?
ADOTAS — The much discussed launch of the giant’s upgraded display ad marketplace could be by next week. According to ClickZ, Google, which has tested it in private beta, is about to open it to all buyers and sellers. The launch is expected by the end of the month, and could [...] more...
Google, others, move toward combining offline/online data
ADOTAS — The outcry about online data has long overshadowed any concerns about the massive amount of information collected offline:credit card sales, home prices, birth records, voter information, etc. All bought and sold between banks, retailers, research companies, et al. I also believe, in my blackened-conspiracy-filled heart, that the push to [...] more...
Yahoo fires 600, Google-Ex-DoubleClick exec leaving and AOL readies for spinoff
ADOTAS — The news just keeps coming. While it was already announced that it was going to happen, Lalawag is saying that around 600 employees are being laid off, with most notified through the day. Apparently it’s not just product managers getting the axe, but suits as well. Ex-DoubleClick CEO David Rosenblatt, [...] more...
DoubleClick Network Builder, managing your own ad network
ADOTAS — Google’s Network Builder now allows publishers to build and manage networks of partner sites. The initiative was introduced more than a year ago to help overcome an audience fragmentation facing many publishers with the explosion of social media and video. In beta since October 2008, DoubleClick Network Builder has [...] more...
Adgregate Markets’ ShopAds available on DoubleClick
ADOTAS — The transactional advertising company’s technology will now be available to Doubleclick’s advertisers. Adgregate Markets’ ShopAds widget enables DoubleClick and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit. ShopAds allow brands to build a network [...] more...
“Predatory” Google Under Fire
ADOTAS – Gobbling up 82% of the advertising search market doesn’t violate anti-trust regulations, why do you ask? Google says a potential search advertising partnership with Yahoo wouldn’t invite an antitrust challenge because the deal would be structured so that it addressed antitrust “concerns” The New York Times reports. Under the [...] more...
Googlers Confess
ADOTAS – With the newly integrated DoubleClick functioning under the massive Google umbrella, eyes have been focused in the firm’s direction (surprise, surprise) once again. This time there is upset over a reported one-year no compete contract that Google had DoubleClick employees sign right before the layoffs the following week. [...] more...
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Latest News
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Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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