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Double Fusion Serves Up In-Game Ads for Top Spin 2

Written on: March 14th 2007
Author: Editor

In-game advertising company Double Fusion has signed a deal with game developer Aspyr Media to provide advertising services for the upcoming tennis game Top Spin 2 on the PC. Top Spin 2 joins Double Fusion’s roster of sports games and gives them a channel to reach tennis fans contextually. “Top Spin [...] more...

Double Fusion Bestowed $26 Million in Funding

Written on: December 18th 2006
Author: Editor

Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital. Double Fusion began in 2004 as an in-game advertisement establishment, [...] more...

Double Fusion Takes Two

Written on: December 4th 2006
Author: Editor

In-game advertising company Double Fusion has signed an exclusive deal with game publisher Take Two Interactive Software to handle North American and European advertising sales and integration with up to nine of Take Two’s 2K and 2K Sports titles. For games published under the 2K and 2K Sports labels, Double Fusion [...] more...

Double Fusion Plants Ads in Guard Game

Written on: November 15th 2006
Author: Editor

In-game advertising company Double Fusion has signed an agreement with Rival Interactive and UK game developer Rebellion to place ads in the upcoming Army National Guard game PRISM. PRISM takes place in the near future in in-game advertising-friendly U.S. locations like San Francisco and Washington D.C. Player use emerging weapons and [...] more...

Double Fusion Signs Sports Games

Written on: October 3rd 2006
Author: Editor

In-game advertising company Double Fusion has announced new partnerships with the sports games PowerFootball and ManagerZone. Both games are aimed squarely at the 18-34 year old demographic. PowerFootball is an online soccer game with more than 1.8 million registered users, that lets players challenge other people around the world, participate [...] more...

Double Fusion Unveils New In-Game Ad Measurement

Written on: September 26th 2006
Author: Editor

In-game advertising company Double Fusion, along with media research company Interpret, has developed a new ad measurement solution for its in-game advertisers. The new solution uses Interpret’s Gameasure system and includes detailed studies that focus on the qualitative and quantitative measurements of specific campaigns. Double Fusion will also use it [...] more...

Emergent’s Gamebryo Game Engine Integrates Double Fusion Ad Technology

Written on: September 6th 2006
Author: Editor

Emergent Game Technologies and in-game advertising firm Double Fusion have formed a partnership to integrate in-game ad technology into Emergent’s Gamebryo Element game engine and toolkit. The agreement allows developers to incorporate in-game ads as they would any other game feature. Emergent Game Technologies provide game developers with integrated capabilities [...] more...

In-Game Advertising Scores Big: Discussing the Trends & Futures with the Exploding Industry’s Leaders

Written on: July 24th 2006
Author: Kenneth Musante

There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They’ve been around for more than thirty years already, but they’ve only recently been realized as an ad delivery platform. For the past [...] more...

Macrovision Forms Ad Partnership with Double Fusion

Written on: June 9th 2006
Author: Editor

The Trymedia Games division of Macrovision Corporation today announced a partnership with in-game advertising provider Double Fusion. With the union comes the launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and ecommerce sites. The new offering will deliver around-game ads, a subset of the in-game [...] more...

Left Behind Inks In-Game Ad Deal with Double Fusion

Written on: June 7th 2006
Author: Editor

Left Behind Games Inc, a game publisher dedicated to perpetuating “positive” values, has partnered with in-game advertising provider Double Fusion for ads and product placement. Set in New York City, and expected to be released in late 2006, Left Behind: Eternal Forces is a real-time-strategy PC game based on the blockbuster [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...