double_fusion
Double Fusion Serves Up In-Game Ads for Top Spin 2
In-game advertising company Double Fusion has signed a deal with game developer Aspyr Media to provide advertising services for the upcoming tennis game Top Spin 2 on the PC. Top Spin 2 joins Double Fusion’s roster of sports games and gives them a channel to reach tennis fans contextually. “Top Spin [...] more...
Double Fusion Bestowed $26 Million in Funding
Today, Double Fusion announced that it has reached a $26 million investment deal with several Venture Capital Partners. The endorsements came from Norwest Venture Partners, Time Warner, Accel Partners, Jerusalem Venture Partners, Hearst Corporation, IDG Ventures Pacific and Sedona Capital. Double Fusion began in 2004 as an in-game advertisement establishment, [...] more...
Double Fusion Takes Two
In-game advertising company Double Fusion has signed an exclusive deal with game publisher Take Two Interactive Software to handle North American and European advertising sales and integration with up to nine of Take Two’s 2K and 2K Sports titles. For games published under the 2K and 2K Sports labels, Double Fusion [...] more...
Double Fusion Plants Ads in Guard Game
In-game advertising company Double Fusion has signed an agreement with Rival Interactive and UK game developer Rebellion to place ads in the upcoming Army National Guard game PRISM. PRISM takes place in the near future in in-game advertising-friendly U.S. locations like San Francisco and Washington D.C. Player use emerging weapons and [...] more...
Double Fusion Signs Sports Games
In-game advertising company Double Fusion has announced new partnerships with the sports games PowerFootball and ManagerZone. Both games are aimed squarely at the 18-34 year old demographic. PowerFootball is an online soccer game with more than 1.8 million registered users, that lets players challenge other people around the world, participate [...] more...
Double Fusion Unveils New In-Game Ad Measurement
In-game advertising company Double Fusion, along with media research company Interpret, has developed a new ad measurement solution for its in-game advertisers. The new solution uses Interpret’s Gameasure system and includes detailed studies that focus on the qualitative and quantitative measurements of specific campaigns. Double Fusion will also use it [...] more...
Emergent’s Gamebryo Game Engine Integrates Double Fusion Ad Technology
Emergent Game Technologies and in-game advertising firm Double Fusion have formed a partnership to integrate in-game ad technology into Emergent’s Gamebryo Element game engine and toolkit. The agreement allows developers to incorporate in-game ads as they would any other game feature. Emergent Game Technologies provide game developers with integrated capabilities [...] more...
In-Game Advertising Scores Big: Discussing the Trends & Futures with the Exploding Industry’s Leaders
There are few online advertising sectors that are increasingly inhaling more and more ad dollars than the burgeoning in-game ad industry. Games are the new old medium. They’ve been around for more than thirty years already, but they’ve only recently been realized as an ad delivery platform. For the past [...] more...
Macrovision Forms Ad Partnership with Double Fusion
The Trymedia Games division of Macrovision Corporation today announced a partnership with in-game advertising provider Double Fusion. With the union comes the launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and ecommerce sites. The new offering will deliver around-game ads, a subset of the in-game [...] more...
Left Behind Inks In-Game Ad Deal with Double Fusion
Left Behind Games Inc, a game publisher dedicated to perpetuating “positive” values, has partnered with in-game advertising provider Double Fusion for ads and product placement. Set in New York City, and expected to be released in late 2006, Left Behind: Eternal Forces is a real-time-strategy PC game based on the blockbuster [...] more...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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