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double-opt-in



Email Fashion, Double Opt-in Is The New Black

Written on
May 30th 2007
Author
Marilyn Latham

You’re a hip email marketer, always up on the latest trends. Your newsletter is multipart-MIME, baby, and your list segmented nine different ways and twice on Tuesday. In short, you’re the bees’ knees of email — or so you thought.Then, one day, reading the latest glossy magazine, Vague, on the [...] more...



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