double-fusion
Hiring, promotion and moving roundup
ADOTAS — VideoEgg, Mars Advertising, Audience Science, Double Fusion, R/GA, AFAR and American Academy of Family Physicians had hirings, promotions and new locations announced. VideoEgg: Shelley Gosney joins as the Southeast sales manager and the flagship member of VideoEgg’s new Atlanta office. Gosney was previously the strategic sales director for Endemic Media. [...] more...
Double Fusion adds game industry vet
ADOTAS — Double Fusion has named game industry veteran Monika Madrid to the role of Vice President of Business Development. Madrid will oversee and is expected to grow the in-game advertising network’s relationship base with game publishers and platforms, across the spectrum of games that appeal to consumers and advertisers from console to [...] more...
Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup
ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings or promotions this week. Nurun Inc., a global interactive marketing agency, hired Richard Shuback as executive vice president, executive creative director, North America. Shuback joins Nurun with more than three decades of experience, most recently as the executive creative director at G2 [...] more...
Yahoo Offers Free Online Games With Ad Partnership
ADOTAS – Yahoo is working on its play: the Internet pioneer has just inked two major ad deals with NeoEdge and Double Fusion, both technology and in-game advertising providers. In an unprecedented move in the casual gaming industry, Yahoo will offer more than 400 ad-supported downloadable games to online users [...] more...
Ad Partnership Launched To Lure Capricious Gamers
ADOTAS – Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. A new partnership has been hatched to (they hope) actually add value to the gamers’ experience — and lure them to the brands being shilled. Double Fusion and Gearbox Software announced today that they [...] more...
81% Of Gamers Exposed
A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience. The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a [...] more...
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- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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