double-fusion
Yahoo Offers Free Online Games With Ad Partnership
ADOTAS – Yahoo is working on its play: the Internet pioneer has just inked two major ad deals with NeoEdge and Double Fusion, both technology and in-game advertising providers. In an unprecedented move in the casual gaming industry, Yahoo will offer more than 400 ad-supported downloadable games to online users [...] more...
Ad Partnership Launched To Lure Capricious Gamers
ADOTAS – Fusing user-friendly ads with interactive entertainment has been a consistent challenge in the gaming world. A new partnership has been hatched to (they hope) actually add value to the gamers’ experience — and lure them to the brands being shilled. Double Fusion and Gearbox Software announced today that they [...] more...
81% Of Gamers Exposed
A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience. The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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