dotomi



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Media6Degrees Promotes Brett Moskowitz to VP of Sales

Written on
October 9th 2012
Author
Press Release

NEW YORK (October 9, 2012) – Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, today announced that it has named Brett Moskowitz as its new vice president of sales. Moskowitz joined m6d in August 2009 after successful stints at AOL, Microsoft and Yahoo!, and most recently ... more...

Interclick and ValueClick Feel Stock Market Shellacking

Written on
August 5th 2011
Author
Gavin Dunaway

ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for ... more...

Retargeter Dotomi Scooped Up by ValueClick

Written on
August 3rd 2011
Author
Gavin Dunaway

ADOTAS – ValueClick seems to be seriously fleshing out its offerings — after acquiring mobile ad network Greystripe back in April, the multichannel marketer has just purchased retargeting specialist Dotomi, complete with its in-house dynamic creative technology. The price tag was $295 million — 55% cash and 45% ValueClick stock. Dotomi CEO John Guiliani ... more...

comScore Vet Elert Joins Dotomi

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – Dotomi has reeled in a big fish with the appointment of Ric Elert, a 10-year veteran of comScore and one of its original technology team leaders, to the position of senior vice president for engineering. As executive vice president of engineering, Elert oversaw development and management of comScore’s global ... more...

Quick Hits: Dotomi and Qwik Media

Written on
January 7th 2010
Author
Gavin Dunaway

ADOTAS – Dotomi has released a new attribution technology out of private beta. Using the company’s proprietary test-and-control methodologies, the solution measures the effect of display advertising and values each media channel strategically. In a 90-day test period, Dotomi found a 22% average improvement in all online media performance when ... more...

Hires, Shifts: Glam, SAP

Written on
August 25th 2008
Author
Kathleen

ADOTAS – Glam Media, a vertical content networks specialist targeted toward women, has hired Christine McNicholas as its vice president of sales for the Midwest region. In her new post, McNicholas aims to help expand its team to connect advertisers with audiences in Glam’s network of more than 600 sites. ... more...