domain-name
Sony and Others Pushing Digital Envelope Are Most Poised for Competitive Advantage with gTLDs
Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader integration with multiple devices. Clearly, companies that respond to consumer demand for a rich experience with multiple access points and social [...] more...
Do Not Enter: Closed gTLD Area
Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners may decide if and how they are sold on the market or may use strictly for their own corporate use to corner the web traffic. After [...] more...
The Bright Future in New Age Advertising: The Big List of Big Facts
Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership [...] more...
7 Things Every Small Business Website Needs
An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain [...] more...
Putting Your Stamp on Search: Are Domain Names Over?
ADOTAS – The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser, and therefore domain names are far less important than they once were. They’re absolutely right. Why would you type “www.rolex.com” when [...] more...
Sweeping Away Confusion Regarding gTLDs
ADOTAS - The Internet Corporation for Assigned Names and Numbers (ICANN) is set to kick off its New Generic Top-Level Domain (gTLD) Program (read more Adotas coverage here) on January 12, 2012, and to open up branded domain name extensions to virtually any company or organization. With the window to [...] more...
The Ad Association Assault Against gTLDs, Part 2
ADOTAS – A gTLD is primarily a powerful cyber branding class act for larger brands skating on regional or global landscape. The more you digitally compress a traditional campaign, the more its brand name identity becomes fluid and rises on the global cyber-branding stage, reducing dependency on traditional advertising support. Remember [...] more...
gTLD: Netflix and the Difference Between a Pyramid and a Root
ADOTAS – Superstar movie-rental giant Netflix rapidly graduated to movie streaming and suddenly splintered the old-fashioned DVD movie rentals business and created “Qwikster,” a separate division with a name identity seemingly inspired by the likes of Twitter and Napster. When the outcry of customers reached the boardroom, the objections over [...] more...
Cutting Through the Fog of gTLD War
ADOTAS -Why is the Association of National Advertisers, whose members spend $400 billion on their 10,000 brands, so violently opposed to ICANN’s new generic top-level domain (gTLD) program? Bob Liodice, president and CEO of the Association of National Advertisers ANA recently wrote an article titled “How to (Unnecessarily) Encumber The Internet And [...] more...
How Much for That gTLD?
ADOTAS – Is $185,000 the right price for a single gTLD? No, it’s definitely not. If a gTLD is supposed to provide worldwide exclusive use of a name identity with unlimited sub-name-brand-extension-domains, this amount is insufficient for ICANN to add on critical features in the same application process. A gTLD is [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
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- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
