domain-name



Sony and Others Pushing Digital Envelope Are Most Poised for Competitive Advantage with gTLDs

Written on
March 6th 2013
Author
Jennifer Wolfe

Companies like Sony are continuing to push the digital innovation envelope – as evidenced by the recent unveiling of the new PlayStation console with more Internet streaming options and broader integration with multiple devices. Clearly, companies that respond to consumer demand for a rich experience with multiple access points and social ... more...

Do Not Enter: Closed gTLD Area

Written on
March 4th 2013
Author
Naseem Javed

Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners may decide if and how they are sold on the market or may use strictly for their own corporate use to corner the web traffic. After ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

7 Things Every Small Business Website Needs

Written on
November 15th 2012
Author
Tamara Weintraub

An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain ... more...

Putting Your Stamp on Search: Are Domain Names Over?

Written on
November 21st 2011
Author
Naseem Javed

ADOTAS – The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser, and therefore domain names are far less important than they once were. They’re absolutely right. Why would you type “www.rolex.com” when ... more...

Sweeping Away Confusion Regarding gTLDs

Written on
November 8th 2011
Author
Gretchen Olive

ADOTAS - The Internet Corporation for Assigned Names and Numbers (ICANN) is set to kick off its New Generic Top-Level Domain (gTLD) Program (read more Adotas coverage here) on January 12, 2012, and to open up branded domain name extensions to virtually any company or organization. With the window to ... more...

The Ad Association Assault Against gTLDs, Part 2

Written on
October 25th 2011
Author
Naseem Javed

ADOTAS – A gTLD is primarily a powerful cyber branding class act for larger brands skating on regional or global landscape. The more you digitally compress a traditional campaign, the more its brand name identity becomes fluid and rises on the global cyber-branding stage, reducing dependency on traditional advertising support. Remember ... more...

gTLD: Netflix and the Difference Between a Pyramid and a Root

Written on
October 11th 2011
Author
Naseem Javed

ADOTAS – Superstar movie-rental giant Netflix rapidly graduated to movie streaming and suddenly splintered the old-fashioned DVD movie rentals business and created “Qwikster,” a separate division with a name identity seemingly inspired by the likes of Twitter and Napster. When the outcry of customers reached the boardroom, the objections over ... more...

Cutting Through the Fog of gTLD War

Written on
October 3rd 2011
Author
Naseem Javed

ADOTAS -Why is the Association of National Advertisers, whose members spend $400 billion on their 10,000 brands, so violently opposed to ICANN’s new generic top-level domain (gTLD) program? Bob Liodice, president and CEO of the Association of National Advertisers ANA recently wrote an article titled “How to (Unnecessarily) Encumber The Internet And ... more...

How Much for That gTLD?

Written on
September 19th 2011
Author
Naseem Javed

ADOTAS – Is $185,000 the right price for a single gTLD? No, it’s definitely not. If a gTLD is supposed to provide worldwide exclusive use of a name identity with unlimited sub-name-brand-extension-domains, this amount is insufficient for ICANN to add on critical features in the same application process. A gTLD is ... more...