do-not-track



Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

3 Reasons Why You Need To Look Beyond The Cookie

Written on
July 18th 2013
Author
James Lamberti

ADOTAS — Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap: For desktop, 98 percent of respondents rely on ... more...

IAB Blows Back Against Mozilla’s Cookie Policy

Written on
May 28th 2013
Author
Richard L. Tso

ADOTAS – The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting consumers ... more...

Audience Targeting Options When the Cookie Crumbles

Written on
May 3rd 2013
Author
Seth Ulinski

ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox ... more...

Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal ... more...

Letter: Digital Advertisin​g Alliance Strikes Back Against DNT

Written on
October 3rd 2012
Author
Press Release

October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working ... more...

Members of Congress Question Whether FTC is Attempting a DNT End-Around

Written on
September 26th 2012
Author
Mike Daly

The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its ... more...

TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy

Written on
June 26th 2012
Author
Brian LaRue

ADOTAS – According to the latest edition of TRUSTe‘s quarterly Privacy Index Series, 91 percent of U.S. online adults worry to some degree about their privacy online, a figure consistent with a stats from the previous quarter, while 53 percent said they “don’t completely trust completely trust companies with their ... more...

Who Ate My Cookies? “Do Not Track” Legislation Will Hit Mid-Market Hardest

Written on
June 25th 2012
Author
Dr. Jacob Shama

ADOTAS – A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising success ... more...

At IAB Marketplace, Strong Words About Do Not Track

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis ... more...