do-not-track
IAB Blows Back Against Mozilla’s Cookie Policy
ADOTAS – The online ad community has been up in arms since late last month when Mozilla announced its new policy that would block third-party cookies in Firefox by default, cutting out ad networks from being able to track online browsing behaviors. This would prevent advertisers from effectively targeting consumers [...] more...
Audience Targeting Options When the Cookie Crumbles
ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox [...] more...
Today’s Burning Question: Firefox to Block Third-Party Cookies By Default
Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking third-party cookies by default, without discretion, is the equivalent of using a sledgehammer when a ball-peen hammer would suffice. Privacy has [...] more...
Securing Consumer Trust and the Countdown to DNT
While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal [...] more...
Letter: Digital Advertising Alliance Strikes Back Against DNT
October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working [...] more...
Members of Congress Question Whether FTC is Attempting a DNT End-Around
The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its [...] more...
TRUSTe Privacy Index Series: 91 Percent Worry About Online Privacy
ADOTAS – According to the latest edition of TRUSTe‘s quarterly Privacy Index Series, 91 percent of U.S. online adults worry to some degree about their privacy online, a figure consistent with a stats from the previous quarter, while 53 percent said they “don’t completely trust completely trust companies with their [...] more...
Who Ate My Cookies? “Do Not Track” Legislation Will Hit Mid-Market Hardest
ADOTAS – A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising success [...] more...
At IAB Marketplace, Strong Words About Do Not Track
ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis [...] more...
The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit
ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based on [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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