dnt



Audience Targeting Options When the Cookie Crumbles

Written on
May 3rd 2013
Author
Seth Ulinski

ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox ... more...

Securing Consumer Trust and the Countdown to DNT

Written on
December 12th 2012
Author
Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal ... more...

Letter: Digital Advertisin​g Alliance Strikes Back Against DNT

Written on
October 3rd 2012
Author
AdotasWire

October 2, 2012 Jeff Jaffe, Chief Executive Officer Tim Berners-Lee, Director W3CIMIT 32 Vassar Street Room 32-G515 Cambridge, MA 02139 USA Dear Messrs. Jaffe and Berners-Lee: The Digital Advertising Alliance (“DAA”) is writing to express strong opposition to the current posturing of the W3C’s effort to establish a “do-not-track” standard. On September 21, 2012, the Tracking Protection Working ... more...

Members of Congress Question Whether FTC is Attempting a DNT End-Around

Written on
September 26th 2012
Author
Mike Daly

The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its ... more...

The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit

Written on
June 5th 2012
Author
James Lamberti

ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based on ... more...

Will the FTC’s Online Privacy Framework Satisfy Any Party?

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – The Federal Trade Commission’s online privacy framework — outlined by Chair Jon Leibowitz at a press conference last week — seems to walk the fine line of compromise between the desires of online behavioral advertising companies and privacy advocates. However, it’s said that the best compromise is the one ... more...

The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the ... more...

FTC Patrolling for Non-OBA User Data Collection

Written on
September 26th 2011
Author
Richard B. Newman

ADOTAS – It appears the FTC may, at long last, be realizing that curbing perceived targeted marketing abuses would likely lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet — an exchange of value between consumers and content providers. The Commissioner for the FTC ... more...

Using Tag Management for Do-Not-Track

Written on
September 9th 2011
Author
Angus Glover Wilson

ADOTAS – Tag management systems have plenty of advantages: they reduce the need for IT resources, speed up page loading time, and improve overall site performance. There’s another, equally critical advantage baked into some (but not all, it must be mentioned) tag management systems. They can help marketers, site owners, ... more...

The True Meaning of ‘Do Not Track’

Written on
August 9th 2011
Author
Omar Tawakol

BLUEKAI – The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more ... more...