dns-routing
Managing and Minimizing Campaign Tracking Discrepancies
A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it seems [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
Latest News
- Layoff tracker January 8th 2009 ADOTAS — It’s probably something we should have done earlier, [...] more »
- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
Reader Favorites
Layoff Tracker
- Electronic Arts 1,000
- Giaia Online, 36
- LiveJournal 12
- Logitech International SA 500
- Ogilvy & Mather between 150 to 175
- Yahoo 1,520
- Zango more than 100
Classifieds
Recent Comments
- Chris Jacobson: Wow, great article here! I won't be attending Affiliate Summit this year, but next time
- Layoff tracker » Adotas: [...] Electronic Arts, Dec. 16, 2009 [...]
- Jesse: Interesting... Mobile Marketing & Advertising for the win.
- Email Marketing » Adotas | theemailsecrets: [...] More: Email Marketing » Adotas [...]
