dmp



Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

[x+1] Adds KeyChain to its Origin DMP

Written on
June 25th 2014
Author
Press Release

NEW YORK,  June 25, 2014 (ADOTAS) – [x+1], the leading provider of programmatic marketing and data management solutions, today announced the launch of Origin KeyChain, an extension of its Data Management Platform (DMP) that links rich offline data sets with first-party CRM data and broad-based online and offline campaign execution. ... more...

Adiant Launches 1st Major Audience Targeting DMP for Native Advertising at Scale

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, today announced the rollout of its proprietary Data Management Platform (DMP) technology, now available to Adblade advertisers. Adiant’s DMP technology gives advertisers and agencies a powerful tool to ... more...

A Founder’s View: Lotame’s Acquisition of AdMobius

Written on
April 9th 2014
Author
Omar Abdala

ADOTAS – Having spent many years solving endemic problems in the mobile ad network space — first at Quattro, then at iAd — and as my co-founders and I were just starting to consider AdMobius, the recurring thought was how to address all the disorganized mobile publisher data which exists ... more...

IgnitionOne Completes Knotice Acquisition

Written on
March 19th 2014
Author
Press Release

NEW YORK, March 19, 2014 (ADOTAS) – IgnitionOne, a global leader in cloud-based digital marketing technology, today announced that it has completed the acquisition of Knotice, a privately-owned, leading digital marketing technology company. With this acquisition, New York City-headquartered IgnitionOne will provide the industry’s most comprehensive integrated digital marketing technology ... more...

Lotame Secures $15 Million in Series D Funding

Written on
March 5th 2014
Author
Press Release

NEW YORK, March 5, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), today announced that it has secured $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners, with substantial participation from existing investors Battery Ventures, Emergence Capital Partners ... more...

Ad Tech’s Dirty Little Secret

Written on
February 21st 2014
Author
Michael Zacharski

ADOTAS – Last year was marked by an influx of acquisitions in the ad tech world, a trend that can be largely attributed to the not-always-true notion that a new technology must be offering something innovative and unique to the marketplace, so it must be acquired to serve as a ... more...

3 Pillars of Publisher Programmatic Success

Written on
February 12th 2014
Author
Nick Lynch

ADOTAS – In 2013, 1 in 5 dollars spent in display went to RTB, which helps explain how programmatic spending reached over $3 billion dollars last year. Budgets from advertisers and agencies are increasingly going programmatic and predicted to increase by 38.4% this year. This strong push to programmatic has forced ... more...

Sony Advertising Subsidiary Chooses PubMatic for Publisher Sales

Written on
January 21st 2014
Author
Press Release

REDWOOD CITY, Calif., : January 21, 2014 — (ADOTAS) PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a ... more...

2014 Outlook: Digital to Surmount TV, DMP Use to Triple

Written on
January 20th 2014
Author
David Jakubowski

ADOTAS — With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. ... more...