dmp
AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege
ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard, has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora’s expansion into [...] more...
Not All DMPs are Created Equal: What Every Smart Marketer Should Know
ADOTAS – As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs). Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or the [...] more...
AFAIK: Quantcast, ORC International, Krux, NeoMedia, Neolane, Tealium, LivingSocial
Here’s what the virtual mailman told me today: Quantcast announced this morning that it acquired MakeGood, a software company focusing on reconciliation and reporting of digital advertising campaigns. Global market research firm ORC International today announced that it has acquired Marketing Research Services Inc. (MRSI), a privately-held Cincinnati-based research firm specializing in consumer research. [...] more...
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
Wikia Taps Krux to Support Data and Audience Strategy
SAN FRANCISCO (November 6, 2012) – Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study highlighting breakthrough results from some of Wikia’s early efforts. With Krux, Wikia is able to harness the power of their considerable first-party [...] more...
[x+1] Announces Programs to Bring Marketers, Agencies Closer to Data
ADOTAS - Digital marketing hub provider [x+1] announced two new services at its NexTargeting Summit in New York City yesterday: a program aimed at helping creative agencies help marketers in turn to build data-driven campaigns, called the Experience Developer Partner Program, and a program aimed at helping marketers more efficiently [...] more...
V12 Group Signs Onto BlueKai’s DMP
ADOTAS - Offline consumer data provider V12 Group announced it had chosen BlueKai‘s data management platform (DMP) to handle, analyze and act on its third-party and advertiser data, the latest in a number of data partnerships BlueKai has undertaken. This partnership is intended to help V12′s marketer clients access pre-packaged [...] more...
DataXu Welds Data Management Capabilities Into DX3
ADOTAS – Guess you can’t call it just a DSP anymore — by incorporating data management capabilities into its DSP, DataXu’s upgraded DX3 platform is being hailed by the company as a “fully integrated digital marketing management platform.” A mouthful, yes, but a fair assessment of a melded media planning/buying and data [...] more...
Defining ‘Data Management Platform’
ADOTAS – This summer, Forrester Research released an independent report on Data Management Platforms, “The DMP Is The Audience Intelligence Engine For Interactive Marketers.” In the report, Forrester defines a DMP as: “… a unified technology platform that intakes disparate first-, second-, and third-party data sets, provides normalization and segmentation [...] more...
DataXu Launches Straightforward Social Audience Targeting
ADOTAS – If only all things in the DSP realm — nah, make that digital ad tech in general — were as straightforward as DataXu’s new DX Social, an expansion of the DSP’s audience targeting solution into the social sphere (well, Facebook for now, but Twitter and Google+ capabilities are [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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