dma
E-Mail ROI Is Falling
Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008. This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] more...
DMA Establishes Standards for Online Advertisers
The Direct Marketing Association (DMA) has announced the release of the Best Practices for Online Advertising and Affiliate Marketing Networks to assist marketers in protecting and growing their brands in the online environment. The objective of the document is to provide guidance to marketers employing affiliate marketing in their media [...] more...
Latest News
- Hiring Round Up: HealthCentral, Break Media, NetShelter October 10th 2008
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- Trulia Launches New Business Development Group October 10th 2008
- MindShare Buys Michaelides & Bednash October 9th 2008
- Entellium CEO, CFO Arrested by FBI October 9th 2008
Features
- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
- Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
- Out With the Old, in With the NEW October 8th 2008
- Decision 2008, The Internet Changed Everything October 7th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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