dm-confidential
Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote, there would be no flogger. In the case of the fake blogs causing [...] more...
Two sides of a performance marketer’s salary
DM CONFIDENTIAL – Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know [...] more...
The Missing Super Affiliate
DM CONFIDENTIAL — At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves, but still involves those appearing within its pages. As the [...] more...
‘Human’ online customer service
DM CONFIDENTIAL — Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be. According to the August survey, 77 percent of U.S. Internet users who have made an online purchase in the past [...] more...
Feature Phones Still Beating Smartphones
DM CONFIDENTIAL — A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape. The attention that smartphones have been receiving isn’t all misled – [...] more...
Arb’s Law of performance-based advertising
DM CONFIDENTIAL — In a pivotal scene during “Happy Gilmore,” Shooter McGavin, played by Christopher McDonald, has his ball land on the foot of Mr. Larson, aka 7′2″ actor Richard Kiel. The man known for his role as Jaws in the James Bond classic, “The Spy Who Loved Me” wore a [...] more...
Display ads are more than just a click
DM CONFIDENTIAL — Click-through rates, shmick-through rates – who cares about click-through rates? Display ads are good for leading to direct actions, but they’re also important for building brands. This is nothing new, of course, but a recent panel study conducted by comScore and dunnhumbyUSA unveils even more support for this [...] more...
One type of advertising does not fit all
DM CONFIDENTIAL — Walking down the street today, I couldn’t help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It’s a pretty compelling proposition to have you stop in the store, and the economic implications are pretty interesting as well. The [...] more...
Inventory glut an opportunity
DM CONFIDENTIAL — The goal of de-averaging is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online marketing, even with creating / landing page testing, still takes a one-size fits all approach. It’s an [...] more...
Facebook and performance marketers’ growing pains
DM CONFIDENTIAL — Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest for advertising dollars. The site, which depending on the day has a valuation ranging from $6 billion to $15 billion (compared with Google and Apple’s roughly $150 billion or Yahoo’s [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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