dm-confidential



Affiliate Summit West Preview: The Keynotes, The Networking, The Parties

Written on
January 11th 2013
Author
Warren Corpus

Welcome, 2013.  A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the Baseball Hall of Fame as this time last year, we still haven’t experienced ... more...

Performance Marketing Today: So Many Solutions, Still So Many Bad Leads

Written on
July 16th 2012
Author
DM Confidential

ADOTAS – Those in performance marketing operate in an interesting world. It’s all about scale — more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an ideal world, every lead would turn into a customer. It would make for a simpler world, but ... more...

“What Is Lead Generation?,” the Sequel: Who Pays?

Written on
June 25th 2012
Author
DM Confidential

DM CONFIDENTIAL – Last week we started with a fairly simple question on the surface: “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly — research online, buy offline. We expounded upon that concept some as online is merely a channel. Lead generation or ... more...

What Is Lead Generation, Really?

Written on
June 18th 2012
Author
DM Confidential

DM CONFIDENTIAL – There are questions out there that sound like they should be simple to answer, but in actuality create quite a conundrum, proving not easy, with answers less than concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as ... more...

Thoughts on the New .Edu

Written on
June 8th 2012
Author
DM Confidential

DM CONFIDENTIAL – Of the many lead generation verticals, one probably takes top honors in lifetime overall spend: the education industry. That sector is anything but new. For-profit education as a whole has existed since 1636. That is the year when Harvard was founded. When you hear the term “for-profit ... more...

Two Reports: Photo/Video Is the Fastest-Growing App Category

Written on
May 22nd 2012
Author
DM Confidential

DM CONFIDENTIAL – According to recent numbers released by Flurry, photo and video apps make up the fastest-growing app category by time per active user. The company also notes the rise of smaller competitors to YouTube in the mobile video category. Photo and Video was the fastest-growing app category from October ... more...

When Will Lead Generation Have Its Turn?

Written on
May 7th 2012
Author
DM Confidential

DM CONFIDENTIAL – It’s hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven’t been around that long. Since that first banner ad, though, there has sprouted an entirely new, multi-billion-dollar industry. It is an ... more...

“One Tip To Staying Ahead Of The Game” in Performance Marketing

Written on
April 30th 2012
Author
DM Confidential

DM CONFIDENTIAL - If it ain’t broke, don’t fix it. The saying works for so many things, and despite a crackdown by the FTC that has directly and indirectly led to the closure of at least four prominent networks, do a little search, and you will find ads like these: Six-Pack ... more...

What IS the Deal with Daily Deals?: The Sequel

Written on
April 23rd 2012
Author
DM Confidential

DM CONFIDENTIAL – Last week, we had one of those best of times, worst of times moments when looking at Groupon vs. Instagram. Both are high-flying companies, having gone from inception to a billion-dollar valuation in less than two years. One just sold their business; the other has watched its ... more...

Is the Daily Deals Industry a Real Industry?

Written on
April 19th 2012
Author
DM Confidential

DM CONFIDENTIAL - You might think that spending two days at a conference for an industry that isn’t an industry might make one depressed. Were our core business or aspirations to run a stand-alone daily deal site, that might be the case. Instead, after spending time listening to more people ... more...