MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented [...] more...
Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market [...] more...
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from [...] more...
SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their [...] more...
SAN FRANCISCO (November 7, 2012) – ReTargeter, the leading full-service display advertising and retargeting provider, today announced the launch of their CRM Retargeting solution, which allows brands to serve online display ads to users with nothing more than an email or mailing address. By reinforcing traditional direct mail and [...] more...
LOS ANGELES (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse [...] more...
qtags, a spam-free text advertising service, has created a new advertising program called GoodyBag that delivers promotional offers via a spam-free, no-charge shortcode program. The GoodyBag program will make its debut in NYC’s Times Square on a 32-foot by 38-foot digital video board and will feature national and regional advertisers. [...] more...
- Lotame and Optimizely Partner for Website Content Optimization and Personalization March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) – Lotame today announced [...] more »
- Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France March 12th 2014 ROME, March 12, 2014 (ADOTAS) – Paid search advertising is [...] more »
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success March 12th 2014
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
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- Courtesy to The Bellingham Business Journal | For Copywriters Only: [...] Fiverr® Updates iPhone App: Puts Fіnіѕhеԁ 3 Million Gigs® іn thе Palm οf Yουr
- Chris: I don't think BBTV drives success for online video creators by leveraging its proprietary technology
- Weekly RTB and Programmatic Marketing News from RTB Forums | My Blog / Website: [...] http://www.adotas.com/2014/03/sonobi-to-sponsor-premium-programmatic-event-in-nyc-next-week/ [...]
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum - Responsivemts | Responsivemts: [...] Headlines Amazon Working on Music-Streaming ServiceThe Woman Who Scavenged SXSW For An iPadBroadbandTV