display_advertising



SMG and DG Bring Online News Portals to the New Samsung Smart TV

Written on
May 8th 2013
Author
AdotasWire

MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented ... more...

Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on
February 25th 2013
Author
Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

PointRoll’s Rovion Acquisition Enables Interactive Flash, HTML5 Ad Creation in Minutes

Written on
December 4th 2012
Author
AdotasWire

NEW YORK (December 03, 2012) — PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from ... more...

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Written on
November 13th 2012
Author
AdotasWire

SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their ... more...

ReTargeter Launches CRM Retargeting Solution

Written on
November 9th 2012
Author
AdotasWire

SAN FRANCISCO (November 7, 2012) – ReTargeter, the leading full-service display advertising and retargeting provider, today announced the launch of their CRM Retargeting solution, which allows brands to serve online display ads to users with nothing more than an email or mailing address. By reinforcing traditional direct mail and ... more...

VIDEO: SteelHouse Offers a Solution to Sucky Display Ads

Written on
September 25th 2012
Author
AdotasWire

LOS ANGELES (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse ... more...

qtags Ad Program Set to Premiere in Times Square

Written on
June 6th 2006
Author
Sarah Novotny

qtags, a spam-free text advertising service, has created a new advertising program called GoodyBag that delivers promotional offers via a spam-free, no-charge shortcode program. The GoodyBag program will make its debut in NYC’s Times Square on a 32-foot by 38-foot digital video board and will feature national and regional advertisers. ... more...