display



The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...

The Digital Ad Model is Broken But Strategic Creativity Can Fix It

Written on
November 4th 2014
Author
Troy Kelley

All successful advertising is comprised of two key components: a great creative concept and a powerful business solution.  These elements are inseparable.  In fact, if done correctly, it’s nearly impossible to determine where one ends and the other begins. And yet, at most agencies today, creative and strategic thinking are treated ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...

Behavioral Optimization: The Next Step in Performance Display Advertising

Written on
September 26th 2014
Author
Lewis Tong

Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of these ... more...

Five Things Agencies Should Look for When Choosing a Programmatic Solution

Written on
September 11th 2014
Author
Brian Stempeck

1. Look for Aligned Incentives: There is a healthy tension in any healthy marketplace where buyers want to buy for the lowest price, and sellers shoot for the highest. As agencies move into the programmatic waters, they may be tempted by the siren song of the “all-in-one” solution, or technology ... more...

ActionX Enhances Dynamic Creative Engine for Mobile with “Mobile Pop-Up Shop” Ad Unit

Written on
July 10th 2014
Author
Press Release

(ADOTAS) NEW YORK – July 10, 2014 – ActionX (www.actionx.com), the leader in mobile app and cross-screen retargeting, today announced significant upgrades to their proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX was one of the first platforms to incorporate behavioral data into dynamic creative across mobile devices. ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...