Adotas

Where media buyers start online





display



Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...

Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

Written on
April 28th 2013
Author
Richard L. Tso

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an [...] more...

Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to [...] more...

Online Video is Not Yet Delivering on its Promi$e

Written on
March 20th 2013
Author
Richard L. Tso

ADOTAS – Traditional journalism has been on the decline for decades, and the emergence of online video content has been successful in attracting eyeballs for technology blogs like Mashable and TechCrunch. Even mainstay outlets like The New York Times and The Wall Street Journal have started video news reporting initiatives. [...] more...

MediaWhiz Launches Mobile Performance Marketing Practice

Written on
March 18th 2013
Author
AdotasWire

LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, [...] more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing [...] more...

Adobe Unveils Early Results of Twitter Ads Program

Written on
February 20th 2013
Author
Adotas

As an early Twitter Ads API partner, Adobe just announced that their customers can benefit from Twitter’s new ads program starting today with Adobe Media Optimizer, the only ad platform that manages more than $2 Billion in annual ad spend, optimizes and forecasts the performance of campaigns across social, search and [...] more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high [...] more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media [...] more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • Which social site do you use to keep abreast of industry news and views?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click