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ActionX Enhances Dynamic Creative Engine for Mobile with “Mobile Pop-Up Shop” Ad Unit

Written on
July 10th 2014
Author
Press Release

(ADOTAS) NEW YORK – July 10, 2014 – ActionX (www.actionx.com), the leader in mobile app and cross-screen retargeting, today announced significant upgrades to their proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX was one of the first platforms to incorporate behavioral data into dynamic creative across mobile devices. ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

Sightly Launches First Video Ad Platform for Local Market

Written on
April 24th 2014
Author
Press Release

SAN DIEGO, April 24, 2014 (ADOTAS) – Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the launch of TargetView.  The new platform allows brands, local businesses and their marketing partners to reach prospective customers with video ads tailored just for them on the devices they’re watching in the ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
Press Release

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

Ex-Target Corp. Exec Joins Adconion Direct as VP of Strategic Development

Written on
January 22nd 2014
Author
Press Release

SANTA MONICA. Calif., January 22, 2014 (ADOTAS) – Adconion Direct, a global leader in cross channel digital advertising across display, video, mobile, email and social, today announced Nathan Jokinen has joined the company as Vice President of Strategic Development. Prior to joining Adconion Direct, Nathan spent nearly a decade in ... more...

Adap.tv Video Ad Report: 70% of Agencies are Buying Mobile, and Programmatic Doubles

Written on
October 22nd 2013
Author
Adotas

ADOTAS — Adap.tv released its semi-annual “State of the Video Industry” report for the US market today, with stats based on responses from 900+ media/marketing pros. The 5 main takeaways are: Brands say growing video ad spend is pulling from TV broadcast dollars; display jumps into the target zone as well. Programmatic, ... more...

Ad Management Is Officially A Convoluted Mess: The Growing Need for Cross-Network AdTech

Written on
October 7th 2013
Author
Richard L. Tso

ADOTAS – With worldwide digital advertising spend expected to skyrocket from $104 billion in 2012 to $173 billion by 2017, advertisers, in turn, have been bombarded with a plethora of new ad formats, networks, exchanges and technologies to sort through. Marketers must juggle between network dashboards, spreadsheets and desktop editors ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...