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WWN Has a Stopwatch on Ad Visibility
ADOTAS – Considering how much time people spend online, why our brand dollars still heading to the boob tube? Because there aren’t effective tools to measure an online viewing experience like the ones for television programming, says Pierre de Grandmaison, founder of World Web Network (WWN), which recently opened an [...] more...
Display, but Nothing Else, Hops on YouTube Mobile Site
ADOTAS – Google has officially opened the gate to display advertising on the home, search and browsing pages of the YouTube mobile website, but other advertising channels on the online site remain fenced-off from mobile. Similar to YouTube’s homepage, advertisers buy all the inventory on the mobile site daily. As traffic [...] more...
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
The Basics of Brand Protection
ADOTAS – You can’t help but notice the rapidly increasing number of brand protection vendors, but why do we need these companies? We didn’t have them before so why do we need them now? Writing on behalf of the pioneer in this space (we delivered the first brand-safe network impressions [...] more...
Agencies: Working Hard or Hardly Working?
ADOTAS – A recent meeting with a large agency’s digital planning team left me wondering who is doing the real work these days: agencies or ad networks? I was there to talk about our solution for making sense of an increasingly crowded and complicated digital space. Today’s media planners and [...] more...
AdJuggler Soups Up Its Software
ADOTAS – Spring is in the air (despite the occasional flurries here in NYC), so in anticipation of the new season AdJuggler is rolling out the latest upgrades for its publisher solutions software (APS), targeted to fast-growth publishers with niche audiences and large domestic and international portals, and its network [...] more...
Quick Hits: Geoscape Goes Freemium, Gupshup Opens AppShup
ADOTAS – Geoscape has released the FREEmium edition (I see what you did there!) of the Geoscape Intelligence System (GIS), which will provide marketers with frequently updated consumer info such as socio-demographic, economic and spending data via an intuitive browser interface. GIS is powered by Geoscape resources such as the [...] more...
The Switch Is Always On With Contendo
ADOTAS – One Christmas morning I discovered the answer to that modern mystery, “Why are there locks on the doors of a 7-11?” Before my family’s yearly sojourn to Louisville, Ky., (Go Cards!) for unwrapping presents, we stopped by the convenience store to pick up some snacks for the flight [...] more...
Pumping Media With Netpulse’s Gym Platform
ADOTAS – While most gyms have ESPN or some other sports network blaring on that one TV in the corner, I admit to Netpulse CEO Bryan Arp that I tend to sneakily change the station to a “Law & Order” rerun while getting in my 30 minutes on the treadmill. He [...] more...
Centro Relieves Media Planner Woes With Transis
ADOTAS – The slide starts off innocently enough with a Playmobil-esque character surrounded by white space. Pretend this is a media buyer, says Shawn Riegsecker, president and founder of local media buyer Centro. Assume she has to reach out and send RFPs to 15 different publishers — 15 smaller Playmobil characters [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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