display-advertising



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

YD Appoints Thomas Triscari as CEO

Written on
March 25th 2014
Author
AdotasWire

Amsterdam, March 24, 2014 (ADOTAS) – YD, the programmatic display advertising platform for direct advertisers, today announced that it has appointed Thomas Triscari as its CEO to lead the company’s growth and international expansion into the U.S. and beyond. On the heels of its €4.6 million Series A funding, YD ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising

Written on
January 15th 2014
Author
Mike Daly

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and ... more...

Q&A with Infolinks CEO Dave Zinman: ‘The Future of Display is User-Driven Ads’

Written on
January 10th 2014
Author
Richard L. Tso

ADOTAS – Dave Zinman is an ad industry veteran who invented the ad server and now serves as CEO of the text-based advertising company Infolinks. Adotas recently sat down with Dave to talk about the future of advertising and ways that brands and publishers can combat the growing concern of ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Naughty or Nice: How the Big Man Assesses Your Holiday Display Campaigns

Written on
December 18th 2013
Author
Rakuten MediaForge

ADOTAS — Santa is the ultimate marketer. His messages show up at the right time, he’s clued into our behavior without being a nuisance, and he’s mastered the online-to-offline experience by making it easy for shoppers to carry on conversations with him via email and social media or at the ... more...

EXCLUSIVE: How Multichannel Saved Multiplaz Over $200K Using a New Method for Fighting Ad Fraud

Written on
December 18th 2013
Author
Richard L. Tso

ADOTAS – Automation is redefining the ad industry, but a primary concern for advertisers is relying on computer algorithms to determine the best placement for ads online. With ad fraud and botnet traffic on the rise, some ad networks are rife with questionable websites that may appear to yield high ... more...

Rakuten’s Investment in MediaForge Pays off with Triple Digit Growth and International Expansion

Written on
October 30th 2013
Author
AdotasWire

SALT LAKE CITY, October 30, 2013 (ADOTAS) – On the one-year anniversary of its acquisition by Rakuten LinkShare, MediaForge announced triple-digit growth, strong client results, and several new retargeting and display technology products. MediaForge also launched in four international markets, establishing itself as one of the few retargeting/display companies operating on ... more...