display-advertising



The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...

The Digital Ad Model is Broken But Strategic Creativity Can Fix It

Written on
November 4th 2014
Author
Troy Kelley

All successful advertising is comprised of two key components: a great creative concept and a powerful business solution.  These elements are inseparable.  In fact, if done correctly, it’s nearly impossible to determine where one ends and the other begins. And yet, at most agencies today, creative and strategic thinking are treated ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Sizmek Presents Ads of the Week: September 29th – October 3rd

Written on
October 3rd 2014
Author
Sizmek

As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency: ... more...

Integral Ad Science Introduces Causal Impact to Determine the Causal ROI of Online Display Campaigns

Written on
September 26th 2014
Author
Press Release

(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and category ... more...

Behavioral Optimization: The Next Step in Performance Display Advertising

Written on
September 26th 2014
Author
Lewis Tong

Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of these ... more...

eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

Written on
September 4th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...