display-advertising



Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run display advertising campaigns at a 100-percent viewability rate on Yahoo properties. This new way to purchase premium display inventory is designe to helps advertisers improve campaign ... more...

Matomy Media Group Acquires Domain Monetization Company Team Internet

Written on
June 23rd 2014
Author
Press Release

TEL AVIV and MUNICH, June 23, 2014 (ADOTAS) — Global digital performance-based marketing company Matomy Media Group today announced that it has acquired a majority ownership position in the Munich-based direct navigation search company Team Internet AG. As part of the deal, Matomy will increase its ownership stake in Team Internet from ... more...

Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

WATCH: 3MS Initiative Releases New Video, Launches PSA Contest On Viewability

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online ad viewability. To launch ... more...

Inside Comcast’s Programmatic Partnership with Rubicon Project

Written on
June 4th 2014
Author
Richard L. Tso

ADOTAS – Comcast’s partnership with Rubicon Project, announced earlier this week,  gives marketers the ability to buy display ads programmatically across its web properties like Xfinity and xfinityTV.com. To anyone immersed in the ad industry, this news doesn’t come as much of a surprise, since everything is moving towards the ... more...

AdWords vs. Display: Which One Wins?

Written on
May 19th 2014
Author
Mike Daly

ADOTAS — Do Google AdWords get more clicks for businesses? Or are more traditional display ads a bigger bang for the buck? That’s the question asked (and, apparently, answered) in this infographic from SumAll.com, a leading provider of data analytics for companies like Starbucks and Pandora.  The company recently analyzed a ... more...

The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

YD Appoints Thomas Triscari as CEO

Written on
March 25th 2014
Author
Press Release

Amsterdam, March 24, 2014 (ADOTAS) – YD, the programmatic display advertising platform for direct advertisers, today announced that it has appointed Thomas Triscari as its CEO to lead the company’s growth and international expansion into the U.S. and beyond. On the heels of its €4.6 million Series A funding, YD ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...