display-advertising
The Future of Display Is in the Cloud
ADOTAS – In tech – an industry where great companies rise and fall in what feels like the blink of an eye – 17 years might as well be an eternity. It’s been 17 years since AT&T splashed the first banner ad across Hotwired’s site, and in the world of [...] more...
A Bigger Toolbox: Strategies Beyond Search
ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. [...] more...
Microsoft’s *Massive gutted in layoffs
ADOTAS — The company’s second round of layffs has included firing many people in its in-game advertising unit. CEO Steve Ballmer told employees yesterday that the company was going a head with its plan to eliminate 5,000 positions by June 2010. While a previous 1,400 positions were vaporized, another 3,000 were [...] more...
Microsoft layoffs continue
ADOTAS — The company is moving forward on its already announced plans to lay off people and reduce headcount-related expenses, vendors and contingent staff, facilities, capital expenditures and marketing. According to Todd Bishop at Tech Flash, CEO Steve Ballmer told employees this morning that the company is proceeding with the second phase [...] more...
Microsoft’s best news? no layoff news…yet
ADOTAS — Microsoft’s online advertising revenue plunged 16 percent in the third quarter. Much like Yahoo, the biggest problem was the weakness of its display advertisinng, though it saw growth in page views and search. Overall revenue at its online services, which includes MSN and search advertising, was down 14 percent to $721 million. It [...] more...
Yahoo tanks, plans for cuts
ADOTAS — The display ad dominated company’s profit dropped 78 percent to $118 million from $539 million in the same period a year earlier. Overall revenue was down 13 percent to $1.58 billion and marketing services revenue down 12 percent. The company also announced it would cut 5 percent of its [...] more...
Hiring Round-Up: eXelate, FatTail, WebTrends
ADOTAS – Nancy Rampulla has joined targeting data exchange eXelate as its director of network development. Rampulla will be responsible for growing the “buy” side of eXelate’s eXchange. She will work with eXelate’s network customers, which include 10 of comScore’s top-25 ad networks, as well as advertising optimization engines and [...] more...
Travel Ad Network Unveils Mapvertising
ADOTAS – Vertical advertising network Travel Ad Network is teaming up with geo-contextual ad shop Lat49 to offer advertisers the the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect [...] more...
Yahoo, Google Revise Deal in Hopes of Approval: Source
Yahoo Inc and Google Inc have drastically scaled back the scope of their search advertising deal, a person close to the discussions said on Monday, in a last-ditch effort to win U.S. antitrust approval. The move comes after Google appeared to be on the verge of walking away from the partnership, [...] more...
Reports: Online Ad Market Outlook Grim
ADOTAS – The online ad market’s recent past, present and future is looking a bit soft, according to a few new reports out today. Media advertising spend is down 1.3% this year from January to August (compared to the same period last year), according to reports. Take away the influx of [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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Recent Comments
- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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