display-advertising



Education is 2015’s Unexpected Fraud Challenge

Written on
January 20th 2015
Author
Ian Wallin

Recently, Integral Ad Science surveyed members of the online advertising industry – including agencies, brands, DSPs, networks, publishers, and trading desks – to better understand their concerns for the year ahead. Not surprisingly, ad fraud topped the list. All agree that it’s a significant issue; ... more...

Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?

Written on
January 9th 2015
Author
Josh Speyer

Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects ... more...

With Advertisers Going Mobile Visibility Matters on All Devices

Written on
January 7th 2015
Author
Ziv Eliraz

As it becomes more and more apparent that the mobile channel is just as important, and in some cases more important, to advertisers as traditional desktop advertising, a solid multichannel strategy isn’t just a bonus or an afterthought, it’s a necessity for those who want to stay competitive. However, regardless ... more...

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015
Author
Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

ComScore Reports Desktop Retail Spending Hits $1 BILLION for Five Days in a Row

Written on
December 23rd 2014
Author
Adotas

comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry end o’ the year! As of Dec 17th consumers had spent $42.5 billion online, a 15% increase over ... more...

The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...

The Digital Ad Model is Broken But Strategic Creativity Can Fix It

Written on
November 4th 2014
Author
Troy Kelley

All successful advertising is comprised of two key components: a great creative concept and a powerful business solution.  These elements are inseparable.  In fact, if done correctly, it’s nearly impossible to determine where one ends and the other begins. And yet, at most agencies today, creative and strategic thinking are treated ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...