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Pheedo’s CEO On Slaying RSS’s Rising Power

Written on
May 12th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Powerset Hopes To Overpower Google

Written on
May 12th 2008
Author
Kathleen

ADOTAS – Powerset has uncovered a fancy new set of tools for searching the sometimes tough to pin down Wikipedia (keyword searches only go so far, especially if they’re imprecise). Conversational phrasing is now an option — Powerset’s technology will parse the search words, queries and sentences to figure out [...] more...

Bango Creates Mobile Tool To Up ROI

Written on
May 12th 2008
Author
Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

Google Sends Valentine to Lonely Yahoo

Written on
May 9th 2008
Author
Kathleen

ADOTAS – The slapped around and beleaguered Yahoo Inc. can finally dry its weepy eyes. It looks like Google Inc. will step up and extend its two-week search/ad deal with the Internet pioneer. Yesterday, Google chief Eric Schmidt and co-founders Sergey Brin and Larry Page held a press roundtable at which [...] more...

User-Generated Contests: A Guide to Success

Written on
May 7th 2008
Author
Mike La Rotonda

ADOTAS EXCLUSIVE – Face it: consumers may have more control over marketing campaigns than you do. With the rise of social media and social networking over the past few years, a major shift has occurred in online marketing. Consumers have jumped into the driver’s seat, and Web 2.0 tools have [...] more...

Brave New Wireless World Dawns

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Will Format Dynamics Start a Display Ad Revolution?

Written on
May 7th 2008
Author
Kathleen

ADOTAS – Has a new age of interactive advertising dawned? OK, that may be a tad dramatic, but the folks at Format Dynamics have found a way to tap into a completely new market for display advertisements – and it will probably shake up the increasingly stagnant just-waiting-for-a-big-innovation display market. So [...] more...

Yang Sheds Crocodile Tears, Does Ballmer Care?

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Jerry Yang feels bad about the whole Microsoft thing … really! But is Microsoft hearing it? In a spate of interviews following a severe industry-wide tongue-lashing and dramatically plummeting stocks yesterday, Yahoo Inc.’s chief played the victim card and signaled that he was still open to a deal [...] more...

Burst Media Launches Ad Network for Hipsters

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Is Microsoft On the Road to Nowhere?

Written on
May 5th 2008
Author
Jim Meyer

“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE — Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other: the [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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