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Azoogle Ads Gets Ranked

Written on
August 18th 2008
Author
Editor

ADOTAS — Today Epic Advertising, an online performance marketing company, announced that its performance display ad network division, Azoogle Ad Network, has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The company’s monthly reach through the Azoogle Ad Display Network now spans over 40 million [...] more...

New Report: Traditional Onlines Ads In Trouble

Written on
May 29th 2008
Author
Editor

ADOTAS - Research and Markets announced the addition of new Borrell Associates report “Online Promotions: The Big Shift” to their offerings. The report discusses the distinct shift of business spending away from traditional online advertising to non-advertising marketing expenses, into the category labeled “promotions.” Spending is being allocated in abundance to [...] more...

SMS Marketing Gr8T: Report

Written on
May 27th 2008
Author
Kathleen

ADOTAS – SMS marketing is the new hotness, according to a report in The Wall Street Journal. A slew of companies are tapping into the cellphone text message market — Coors just added a text component to its traditional sponsorship of the NFL Draft, the Journal reports. So why the heightened [...] more...

MIVA And Greenlight Get Their PPC On

Written on
March 12th 2008
Author
Editor

ADOTAS - MIVA Media today announced U.S. and U.K. PPC agreements with wireless technology firm Greenlight Wireless. The agreements stipulate that MIVA’s PPC ads displayed to users accessing Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones. Included in the partner network are national news, entertainment [...] more...

Marchex And Citysearch Help Each Other Out

Written on
February 26th 2008
Author
Editor

ADOTAS - Marchex Inc., a local online advertising company and publisher of local content, and Citysearch announced a strategic partnership today that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network. The terms of the agreement [...] more...

Ad Pepper Honored For iSense Semantic Ad Technology

Written on
February 25th 2008
Author
Editor

ADOTAS - Ad pepper media announced recently that it has been selected as “Digital Innovator of the Year” for its iSense semantic advertising technology which helps deliver the correct message at the right time against the right online content. The international online ad network beat out seven other products and original [...] more...

Quigo Luanches Ad Links Plus

Written on
January 8th 2008
Author
Editor

Today, provider of site and content-targeted auction-based online advertising Quigo announced the launch of Ad Links Plus, which is available through the AdSonar publisher network. Ad Links Plus will offer both brand and DR advertisers an online advertising solution that combines the content-targeted text ads syndicated throughout a site and [...] more...

Chemistry.com Outs eHarmony.com

Written on
December 24th 2007
Author
Editor

Smear campaigns are anticipated when it comes to presidential races or let’s say, high school, but online dating sites are stepping up to the plate with a new campaign being launched today by Chemistry.com. The dating service site is targeting its competitor eHarmony.com by criticizing how the site does not [...] more...

Sites Urged To Stick To Traditional Ad Formats

Written on
December 17th 2007
Author
Editor

UTalkMarketing.com, a community site for marketers has spoken out against the dangers of newer forms of online advertising after the Facebook/Beacon debacle. Broadband users are being educated on the pitfalls of less-chartered ad forms and site manager are suggested to stay with more traditional formats such as banner ads according [...] more...

Candidates Find Their Ads In Compromising Positions

Written on
November 7th 2007
Author
Editor

As candidates are gearing up for the push in 2008 for the presidential election, many have been spending a lot of money on advertising, but this election is seeing a makeover, with many hopefuls searching for new and innovative ways to appeal to voters of all ages. Online advertising and [...] more...