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Integral Ad Science Introduces Causal Impact to Determine the Causal ROI of Online Display Campaigns

Written on
September 26th 2014
Author
Press Release

(ADOTAS) New York, NY – Sept. 26, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the industry’s first causal ROI measurement solution, Causal Impact. After a successful beta testing cycle with Fortune 500 advertisers and category ... more...

IAB: 2013 Internet Ad Revenues Soar to Record $42.8 Billion, Surpass Broadcast TV for the First Time

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) — U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever. This momentous figure marks an ... more...

Digital First Ventures Signs Strategic Partnership Agreement with AdGlue

Written on
October 24th 2013
Author
Press Release

NEW YORK, October 24, 2013 (ADOTAS)  – Digital First Ventures, the venture capital arm of Digital First Media, today announced a development partnership with contextual advertising startup AdGlue. AdGlue’s platform allows advertisers to “glue” their advertising message next to the content of their choice. Founded by Ben Ilfeld (pictured) – owner and founder ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
Press Release

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

Early Pinterest Analytics Show Brand Potential

Written on
April 26th 2013
Author
Adotas

ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for the social network and make a very compelling case for the business potential of Pinterest. Pingage, a pay-for-performance Pinterest marketing optimization ... more...

Study: 86% of Consumers Suffer From Banner Blindness

Written on
March 19th 2013
Author
Adotas

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first proprietary study examining the industry challenge of “banner blindness.” The message seems clear: Brands and publishers need to rethink banner ads. Results showed that only 14% of respondents recalled the last display ad ... more...

Larissa’s Picks to Click: Is Your Ad Seen? Augmented Reality Sells, and Pepsi Harlem Shakes

Written on
February 18th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Presidents’ Day? I wish I still had off from school for this “holiday.” ClickZ examines display ads, showing on average 3 out ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...

Infolinks Names Dave Zinman CEO, Aims to Fix ‘Broken’ Display Ad Industry

Written on
October 19th 2012
Author
Press Release

PALO ALTO, CALIF. (October 15, 2012) — Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today launched Infolinks In3, a new suite of real time intent-based advertising products that creates new revenue opportunities for website publishers and maximizes returns for advertisers. Simultaneously, Infolinks ... more...

IAB Rising Stars Display Ad Units Shows Big Lift Across Core Metrics

Written on
October 1st 2012
Author
Press Release

NEW YORK, NY (October 01, 2012) — Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau ... more...