disney



Taykey Raises $15 Million In Latest Funding Round, Brings Total Funding Up To $32 Million To Date

Written on
January 20th 2015
Author
Adotas

Today, Business Insider reported that New York-based social trends-based adtech startup Taykey announced it had raised a $15 million funding round, bringing its total funding to date up to $32 million. The latest investment comes from Eric Schmidt’s venture arm Innovation Endeavors and MSR Capital, and from current Taykey investors including ... more...

Sizmek Presents Ads Of The Week: January 5th – January 9th

Written on
January 9th 2015
Author
Sizmek

Now that the gift-giving season is over, these ads invite us to give ourselves a treat for a change. Escape into a fairy-tale fantasy at the theatre, fly to a getaway destination, get your skin into springtime shape or gift yourself with something truly indulgent, this week’s featured ads are ... more...

Sizmek Presents Ads of the Week: October 6th – October 10th

Written on
October 10th 2014
Author
Sizmek

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to boost ... more...

AdColony Surpasses $100M Annual Revenue Run Rate Less Than 3 Years From Launch

Written on
January 29th 2014
Author
Press Release

LOS ANGELES,  January 27, 2014 (ADOTAS) - AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company’s tenth consecutive quarter of record revenue growth. AdColony ... more...

Americans on Healthcare.gov: Amazon and Google Can Do It Better

Written on
December 18th 2013
Author
Roberto Ramos

ADOTAS – The much-publicized troubled launch of the Obama administration’s Healthcare.gov website is a reminder of how poorly the U.S. government fares in delivering digital assets and value to its citizens. The project seemed to be a dud on arrival, with system instability illustrative of a wider project management breakdown ... more...

Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on
October 23rd 2013
Author
Press Release

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
Press Release

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix

Written on
January 25th 2013
Author
Mike Daly

Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the ... more...

Top 10 ‘Don’ts’ Marketing Executives Need To Think About In 2013 For Video and Social Media

Written on
January 16th 2013
Author
Press Release

NEW YORK (January 16, 2013) – The 7th Chamber, one of the world’s leading video seeding agencies, today announced its top 10 “Don’t” recommendations for marketing executives in 2013.  Last year was monumental for brands experimenting in social advertising.  The company notes the marketplace is still within the realm of a ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...