disney
AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the [...] more...
Top 10 ‘Don’ts’ Marketing Executives Need To Think About In 2013 For Video and Social Media
NEW YORK (January 16, 2013) – The 7th Chamber, one of the world’s leading video seeding agencies, today announced its top 10 “Don’t” recommendations for marketing executives in 2013. Last year was monumental for brands experimenting in social advertising. The company notes the marketplace is still within the realm of a [...] more...
Industry Leaders Offer Predictions for 2013 (Part 2)
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and [...] more...
ShareThis Founder to Manage Cintrifuse’s Venture Fund
CINCINNATI (December 20, 2012) — Tim Schigel (pictured), a successful entrepreneur and venture capitalist, will serve as manager for Cintrifuse Early Stage Capital Fund I, LLC, a venture capital fund of funds organized by Cintrifuse, a Cincinnati-based organization that proactively links entrepreneurs with strategic businesses/institutions, mentors and investors to successfully [...] more...
New Creative Services Agency Launched Where Entertainment, Advertising, Tech and Culture Intersect
LOS ANGELES (September 24, 2012) – Quantasy, a creative services agency that creates brand experiences that occur at the intersection of entertainment, advertising, technology and culture, today officially launched. Quantasy is envisioned and led by CEO Will Campbell, a 10-year industry veteran with expertise in melding brand and consumer culture [...] more...
Kiip Raises Stakes on Mobile Game Rewards, Partners with Disney
ADOTAS – Kiip, the company that pioneered offering real-life, physical rewards for mobile game players, announced today it had leveled up and has begun incorporating big-ticket items into its rewards. Kiip has partnered with Disney during this holiday weekend in a promotion whereby people playing mobile games can enter flash [...] more...
Ad networks target dollars aimed at kids
ADOTAS — As kid-oriented ad networks and vitrual worlds try to gobble market share, the online kids space is becoming tougher than it was just a few years ago. Also, while non-ad-supported (for now) platforms like the iPhone and the Nintendo Wii continue to siphon away kid hours, the share of [...] more...
Microsoft Makes Some HUGE Content Deals
In an effort to compete with rivals Apple’s iTunes and Adobe Systems, Microsoft has made deals with many large entertainment companies to use their television and movie content. The company has created partnerships with the Walt Disney Co., NBC Universal Inc., MGM and Showtime Networks. The content will be integrated [...] more...
Disney Buys $700M Worth Of Penguins
The Walt Disney Company has announced its acquisition of the adorable virtual world/social networking portal favorite, Club Penguin for $350 million. The company has created an incentive of $350 million in addition to the initial buy through 2009 depending on the growth of Club Penguin’s revenue. The club will be renamed [...] more...
Ex-Disney Chief Building Video Kingdom Online
Michael Eisner, the man who revived a struggling Walt Disney company in 1984 and prompted the development of hit animated features like Beauty and the Beast, Aladdin, and The Lion King, is now trying his hand at online video. Eisner’s investment firm, the Tornante Company, has formed a new studio called [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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