discovery



Swagbucks Parent Prodege Snags Fandango Execs, Breaks $53M in Revenue

Written on
February 5th 2014
Author
AdotasWire

LOS ANGELES, February 5, 2014 (ADOTAS) – Prodege, LLC (www.prodege.com) today surpasses $50 million in revenue in 2013 — nearly 30% percent year-on-year growth — and announces its expanded suite of C-level executive leaders. The company’s hallmark property, Swagbucks (www.swagbucks.com) — the web’s leading loyalty and rewards discovery portal — now ... more...

Top 10 Digital Trends Marketers Can’t Ignore

Written on
October 2nd 2013
Author
Adotas

ADOTAS – What are the top digital trends marketers need to pay attention to if they want to remain relevant and successful in 2014 and beyond? Yuli Ziv (pictured), a serial entrepreneur and recognized leader in the fashion/tech space, offers a comprehensive analysis in her forthcoming book, “Fashion 2.0: Season of Change: A Forecast of ... more...

The Power of ‘Real Identity’ & ‘Discovery’: How Facebook Could Unseat Craigslist and eBay

Written on
February 25th 2013
Author
Naren Reddy

Facebook is moving to position itself as the hub of all interest-based communities (Pinterest, Spotify, Foodspotting, and Goodreads for example) with its OpenGraph platform. The people we follow in these networks are not necessarily our friends, but people whose content ‘interests’ us. At the end of the day, all these ... more...

AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix

Written on
January 25th 2013
Author
Mike Daly

Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the ... more...

MySpace Discovers Its Latest Comeback Strategy

Written on
February 22nd 2010
Author
Gavin Dunaway

ADOTAS – After you kick your CEO to the curb — you know, the guy that was supposed to turn everything around, but you decided to give him the boot after less than a year — it’s not a bad idea to have a little powwow with the team. Possibly ... more...

Pitchmen of portent

Written on
April 29th 2009
Author
Timothy Hawthorne

ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as ... more...

Funding News: Oprah, Blip.TV

Written on
November 17th 2008
Author
Kathleen

ADOTAS – The seemingly unsinkable, recession-proof Oprah has raked in some serious Benjamins from Discovery. OWN: The Oprah Winfrey Network, set to launch late next year, has received a $100 million commitment from Discovery, PaidContent reports. And if additional funding is necessary, Discovery may provide it through a loan. Meanwhile, PEHub ... more...

Discovery’s ipsh! Mobile Campaign Comes Alive

Written on
March 8th 2006
Author
Sarah Novotny

The Discovery Channel’s documentary series “I Shouldn’t Be Alive,” which features people brought to the edge of survival and human endurance returns to cozy living rooms everywhere March 10th. To promote the new season, the Discovery Channel has brought in mobile marketing company ipsh!. “An innovative media company with an innovative ... more...