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MySpace Discovers Its Latest Comeback Strategy

Written on
February 22nd 2010
Author
Gavin Dunaway

ADOTAS – After you kick your CEO to the curb — you know, the guy that was supposed to turn everything around, but you decided to give him the boot after less than a year — it’s not a bad idea to have a little powwow with the team. Possibly [...] more...

Pitchmen of portent

Written on
April 29th 2009
Author
Timothy Hawthorne

ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] more...

Funding News: Oprah, Blip.TV

Written on
November 17th 2008
Author
Kathleen

ADOTAS – The seemingly unsinkable, recession-proof Oprah has raked in some serious Benjamins from Discovery. OWN: The Oprah Winfrey Network, set to launch late next year, has received a $100 million commitment from Discovery, PaidContent reports. And if additional funding is necessary, Discovery may provide it through a loan. Meanwhile, PEHub [...] more...

Discovery’s ipsh! Mobile Campaign Comes Alive

Written on
March 8th 2006
Author
Sarah Novotny

The Discovery Channel’s documentary series “I Shouldn’t Be Alive,” which features people brought to the edge of survival and human endurance returns to cozy living rooms everywhere March 10th. To promote the new season, the Discovery Channel has brought in mobile marketing company ipsh!. “An innovative media company with an innovative [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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