discovery
The Power of ‘Real Identity’ & ‘Discovery’: How Facebook Could Unseat Craigslist and eBay
Facebook is moving to position itself as the hub of all interest-based communities (Pinterest, Spotify, Foodspotting, and Goodreads for example) with its OpenGraph platform. The people we follow in these networks are not necessarily our friends, but people whose content ‘interests’ us. At the end of the day, all these [...] more...
AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the [...] more...
MySpace Discovers Its Latest Comeback Strategy
ADOTAS – After you kick your CEO to the curb — you know, the guy that was supposed to turn everything around, but you decided to give him the boot after less than a year — it’s not a bad idea to have a little powwow with the team. Possibly [...] more...
Pitchmen of portent
ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] more...
Funding News: Oprah, Blip.TV
ADOTAS – The seemingly unsinkable, recession-proof Oprah has raked in some serious Benjamins from Discovery. OWN: The Oprah Winfrey Network, set to launch late next year, has received a $100 million commitment from Discovery, PaidContent reports. And if additional funding is necessary, Discovery may provide it through a loan. Meanwhile, PEHub [...] more...
Discovery’s ipsh! Mobile Campaign Comes Alive
The Discovery Channel’s documentary series “I Shouldn’t Be Alive,” which features people brought to the edge of survival and human endurance returns to cozy living rooms everywhere March 10th. To promote the new season, the Discovery Channel has brought in mobile marketing company ipsh!. “An innovative media company with an innovative [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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