discovery
MySpace Discovers Its Latest Comeback Strategy
ADOTAS – After you kick your CEO to the curb — you know, the guy that was supposed to turn everything around, but you decided to give him the boot after less than a year — it’s not a bad idea to have a little powwow with the team. Possibly [...] more...
Pitchmen of portent
ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] more...
Funding News: Oprah, Blip.TV
ADOTAS – The seemingly unsinkable, recession-proof Oprah has raked in some serious Benjamins from Discovery. OWN: The Oprah Winfrey Network, set to launch late next year, has received a $100 million commitment from Discovery, PaidContent reports. And if additional funding is necessary, Discovery may provide it through a loan. Meanwhile, PEHub [...] more...
Discovery’s ipsh! Mobile Campaign Comes Alive
The Discovery Channel’s documentary series “I Shouldn’t Be Alive,” which features people brought to the edge of survival and human endurance returns to cozy living rooms everywhere March 10th. To promote the new season, the Discovery Channel has brought in mobile marketing company ipsh!. “An innovative media company with an innovative [...] more...
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Latest News
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
- Government Broadband Is Socialism! March 11th 2010 ADOTAS – With all the fuss over the public option [...] more »
- Shocker: iPhone Developer License Is Really One-Sided March 11th 2010 ADOTAS – I love the term “draconion” — it has [...] more »
- Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor March 11th 2010 ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data [...] more »
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
Features
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
