discount



Chegg Aims Discounts at Students, Shares College Demo Insights

Written on
October 10th 2011
Author
Gavin Dunaway

ADOTAS – Receiving a few press releases regarding developments at Chegg, an online student resource center and social marketing platform, I was amused that in one press release students were described as “big spenders” and in another as “penny pinchers.” (Maybe they’re high-rolling tightwads?) But we have to differentiate between the academic levels ... more...

Chalkboard Brings Hyper-Local Network to America

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – It’s called Chalkboard because the idea is similar to placing a hand-written outside a storefront with the the daily deal or latest offer — local businesses can send unlimited real-time updates and offers to consumers within a mile radius of their physical locations. Launched just a year ago to ... more...

15 Great Ways to Lose Your Email Subscribers

Written on
June 30th 2011
Author
Blue Phoenix Media

BLUE PHOENIX – Email remains one of the most essential and vibrant parts of any essential marketing mix, despite everybody trying to kill it off. Whether you’re iTunes hyping up weekly album deals, a mom-and-pop shop wanting to keep it personal with a small base of customers, or a B2B outfit ... more...

Make Your Own Deal at Loopt

Written on
June 22nd 2011
Author
Gavin Dunaway

ADOTAS – Pardon me as I malign Yakov Smirnoff’s comedy style: on boring deal sites, deals come to you, but on Loopt, you come to deals! Yes, users of Loopt’s location-based mobile social network can make their own U-Deals, which come to life through a partnership with group-buying platform ChompOn. Like ... more...

DigitalMoses: New Verticals — The Lead Gen Chicken and Egg

Written on
June 17th 2011
Author
DM Confidential

DM CONFIDENTIAL – It’s not as though we don’t spend enough time thinking about the lead-gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so many of those, ... more...

Inside Group Commerce’s Group-Buying Platform for Media Companies

Written on
June 15th 2011
Author
Gavin Dunaway

ADOTAS – “We’ve seen this story before,” says Jonty Kelt, Group Commerce CEO and cofounder, as well as a former DoubleClick and Google executive. “Group buying is a big market that’s going to fragment.” When Kelt  first started contemplating the group-buying segment in 2009, he saw a lot of parallels to ... more...

Loopt Pushes Groupon Now Deals on Mobile Social Network

Written on
May 20th 2011
Author
Gavin Dunaway

ADOTAS – When Groupon acquired Pelago, maker of location-based mobile social network and recommendation service Whrrl, I thought a homegrown check-in discount service was on its way, one that sent push notifications to mobile users when they neared a deal. (Considering how many nails places I live next to, I’m ... more...

Bing, Does Dealmap Have an Offer for You…

Written on
March 4th 2011
Author
Gavin Dunaway

ADOTAS – Why, it just seems like yesterday that the Dealmap launched its mobile app with connections to 100 unique deal services. How the deal aggregator has grown — now more than 1.4 million consumers are using the Dealmap and its mobile app installs have surpassed 675,000. Also, its tripled ... more...

Get an Adotas Discount for ad:tech SanFran!

Written on
March 2nd 2011
Author
Gavin Dunaway

ADOTAS – Get ready for the event for digital marketers! ad:tech San Francisco starts April 11-13, 2011. Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and much more. Find hundreds of the hottest digital marketing and advertising companies to network with and learn from. Use special ... more...

NimbleCommerce and Adility Enhance Local Group-Buying Potency

Written on
December 7th 2010
Author
Gavin Dunaway

ADOTAS – As we noted yesterday, Groupon may soon have seller’s remorse for turning down Google ludicrous $6 billion acquisition offer — especially because the online discount and group-buying space is getting more and more crowded by the day. Oh, it doesn’t help either that new competitors are forming smart partnerships: ... more...