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direct_revenue

Direct Revenue to Pay $1.5 Million over Pop-ups

Written on: February 19th 2007
Author: Editor

Adware company Direct Revenue has agreed to pay the FTC $1.5 million after facing charges that the company illegally installed advertising software on users computers without their knowledge or consent. According to the FTC, Direct Revenue enticed consumers with free content like games, icons and screensavers, but did not adequately inform [...] more...

Yahoo Tied to Direct Revenue Amidst Legal Battle

Written on: April 13th 2006
Author: Editor

New documents coming forth in Eliot Spitzer’s lawsuit against Direct Revenue suggest that Yahoo Search accounted for a sizeable portion of the adware company’s income last spring. According to an email dated June 2, 2005, revenue from Yahoo Search ads totalled $226,964 in April, $193,944 in May, and $180,000 [...] more...

Spitzer Takes Aim at Direct Revenue

Written on: April 4th 2006
Author: Editor

Just months after declaring it has wiped its hands clean of its nefarious adware practices, Direct Revenue is now facing the wrath for past misdeeds thanks to New York Attorney General Eliot Spitzer. Just like his previous actions against similar firms like Intermix, Spitzer is alleging that DR surreptitiously installed [...] more...

Direct Revenue Settlement Spells Changes For Spyware Practices

Written on: March 13th 2006
Author: Editor

A settlement in the case of Sotelo vs. Direct Revenue received preliminary approval by Federal Judge Virginia Kendall last Friday afternoon. Direct Revenue, the NY-based operator of Best Offers Network and Soho Digital International, is faced with a potential court-ordered injunction to 23 new business practices. With Judge Kendall’s final [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...