“RecruitCard is not an all-inclusive answer, but we deliver passive candidates and word-of-mouth buzz in a way that supplements traditional job posting methods,” says Bill Corbin, Founder of Enfront’s parent company, UN Communications.

The recruiting method was launched initially in January for a small trial period, revealing effectiveness and exposed the potential to expand the number of clients as well as geographical range.

Mark Anderson, VP of Sales and Marketing for Enfront, explained in a statement, “In recent years, the competition for talent has risen to new levels forcing companies to seek new ways to differentiate themselves from competitors. While the Internet has surpassed traditional media as the most cost effective method for reaching candidates, this evolution has diluted the initial impact as jobseekers have become bombarded with messages from a horde of competing recruiting service providers.” He added, “RecruitCards provides a fresh approach that marries traditional direct mail with the Internet.”

Enfront provides its own response and hire-source tracking technology as well as state-of-the-art digital direct mail techniques. Companies are provided with a detailed view of which campaigns are successfully driving responses and applications, influencing future campaign decision making.

“Preserving the security, integrity, and growth of brands online is more important now than ever as the interactive marketing landscape continues to evolve,” said Matt Blumberg, co-chair of DMA’s Interactive Advisory Board and chairman and CEO of ReturnPath. “DMA’s Best Practices for Online Advertising and Affiliate Marketing Networks provides all marketers with an opportunity to foster an environment in which both brands and customer relationships can flourish.”

The new document is available on the DMA’s website and includes five points dictating how online marketers using advertising and affiliate networks should proceed. The recommended practices include ensuring the legal and ethical compliance of a network, performing due diligence on prospective network partners for the entire advertising process, creating a written contract, constructing parameters within the written agreement, and developing a system to monitor ad placements.

Using analytics, it tailors the messages to the customers’ needs in a manner that is proven most effective. Finally, Subscriber STREAM 6 streams communication across channels that have been determined by customer behavior and/or preferences. The series is a move to help these companies increase results in acquiring, retaining, and increasing sales amongst subscribers in today’s competitive market.

Click Tactics has also announced that Atlantic Broadband has enlisted the marketing service to implement its subscriber communications program. Atlantic Broadband, a top 20 US cable operator with customers spanning the east coast, has largely been concerned with maintaining its high level of customer service. “We take the time to know our customers and their preferences,” said Atlantic Broadband’s chief marketing officer Christopher S. Daley in a statement released today. “With Click Tactics, not only can we deliver specific messaging streams for each customer segment, we quickly test and learn which message combinations work best.”

Atlantic Broadband will join other cable and telecom leaders like Verizon and Sirius Satellite Radio in utilizing Click Tactics’ techniques.

They are addressable to the individual and trackable—the hallmark of direct marketing media. Emerging media channels are also measurable, which means their success can be analyzed and optimized like every other direct channel. Finally, these new channels are consumer-driven, which makes them ripe for direct response marketers. Unlike traditional marketers who have historically controlled the way content is delivered and consumed, direct marketers are used to responding to the needs and behaviors of consumers.

But let’s face it. Emerging media causes integration challenges: How do you determine which channels to try? How do you ensure the right messages are going to the right customers? How do you track the consumption of these channels? And lastly, how to do you know what success looks like?

Today’s new media environment requires a fundamentally different marketing model—one that leverages the accountability and deep customer knowledge of direct marketing but integrates emerging media and personal devices into a decision-making platform that can create dynamic messaging across channels.

We call that model “dynamic marketing”. It’s grounded in the fundamentals of direct marketing, but it leverages behavioral profiles and dynamically rendered communications to create intelligent messaging that evolves with the customer. In other words, the marketing engine is capable of referencing past purchases, attitudinal data and customer preferences before selecting the content and the channel.

It may sound like something from “Minority Report”—remember Tom Cruise running past a Gap and getting advice on what to buy from a hologram? While we aren’t suggesting that, we are creating dynamic marketing packages for some of the top marketers in America—and it’s working. We’re finding that it dramatically increases the success of customer acquisition, retention and optimization programs.

Here’s what’s required to make dynamic marketing work:

A Marketing Memory

The first step is to have a database platform that integrates self-reported, demographic and attitudinal data with observed behavioral data, including promotional and transactional history at the record level. You need a marketing memory that allows you to see a customer across the entire lifecycle—pre-purchase, purchase and post-purchase—and “remember” his content and channel preferences.

Most companies have customer data pooled in various departments, which makes it hard to use for marketing purposes. It’s also not uncommon for customer data to be housed separately from prospect data, creating a disjointed experience for the customer because it’s clear the company doesn’t remember him from one stage to the next.

This is especially true in categories like automotive where corporate and dealer communications are often independent or overlapping. In that case, you could create a data-driven contact management system based on key points in the buying and owning experience. The resulting program would be operated from a centralized database of hand-raisers and customers, which allows the client to capture both corporate and dealer contact and promotion history.