direct_marketing
Enfront Introduces Direct Personalized Recruiting
Direct marketing solutions company Enfront has announced the launch of RecruitCard to allow companies to reach job candidates who may not be susceptible to online advertising methods. RecruitCard communicates career opportunities via personalized direct mail and Internet landing pages. “RecruitCard is not an all-inclusive answer, but we deliver passive candidates and [...] more...
DMA Establishes Standards for Online Advertisers
The Direct Marketing Association (DMA) has announced the release of the Best Practices for Online Advertising and Affiliate Marketing Networks to assist marketers in protecting and growing their brands in the online environment. The objective of the document is to provide guidance to marketers employing affiliate marketing in their media [...] more...
Click Tactics Opens STREAM 6 Direct Marketing Solution
Click Tactics Inc., a multi-channel marketing service that assists Global 2000 companies in strengthening subscriber communications, has announced the release of a series of direct marketing solutions known as Subscriber STREAM 6. The series tailors messages to individual customers and uses analytics to determine which messages are the most [...] more...
The Merging Path of Media: How to Integrate New Trends into the Mix
Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...
OptinRealBig Reports Really Big Gains
OptinRealBig.com, an industry pioneer in online direct marketing, today has reported considerable gains in just the first two months of 2006. The company, which has doubled its revenue in each of the past three years, now expects to far exceed its past growth patterns in the months to come. OptinRealBig.com takes [...] more...
Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook
I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing [...] more...
ConsumerBase Launches Behavioral Targeting Search Engine
ConsumerBase, a multi-channel e-marketing agency, today launched a search engine called ResponderInfo.com which will make user online activity available to direct marketers. ResponderInfo users will be able to scan through Responder Categories to locate prospective consumers by attributes like names, and postal and email addresses. The data is collected when consumers [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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