direct_marketing
Enfront Introduces Direct Personalized Recruiting
Direct marketing solutions company Enfront has announced the launch of RecruitCard to allow companies to reach job candidates who may not be susceptible to online advertising methods. RecruitCard communicates career opportunities via personalized direct mail and Internet landing pages. “RecruitCard is not an all-inclusive answer, but we deliver passive candidates and [...] more...
DMA Establishes Standards for Online Advertisers
The Direct Marketing Association (DMA) has announced the release of the Best Practices for Online Advertising and Affiliate Marketing Networks to assist marketers in protecting and growing their brands in the online environment. The objective of the document is to provide guidance to marketers employing affiliate marketing in their media [...] more...
Click Tactics Opens STREAM 6 Direct Marketing Solution
Click Tactics Inc., a multi-channel marketing service that assists Global 2000 companies in strengthening subscriber communications, has announced the release of a series of direct marketing solutions known as Subscriber STREAM 6. The series tailors messages to individual customers and uses analytics to determine which messages are the most [...] more...
The Merging Path of Media: How to Integrate New Trends into the Mix
Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...
OptinRealBig Reports Really Big Gains
OptinRealBig.com, an industry pioneer in online direct marketing, today has reported considerable gains in just the first two months of 2006. The company, which has doubled its revenue in each of the past three years, now expects to far exceed its past growth patterns in the months to come. OptinRealBig.com takes [...] more...
Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook
I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing [...] more...
ConsumerBase Launches Behavioral Targeting Search Engine
ConsumerBase, a multi-channel e-marketing agency, today launched a search engine called ResponderInfo.com which will make user online activity available to direct marketers. ResponderInfo users will be able to scan through Responder Categories to locate prospective consumers by attributes like names, and postal and email addresses. The data is collected when consumers [...] more...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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