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Enfront Introduces Direct Personalized Recruiting

Written on: June 26th 2006
Author: Editor

Direct marketing solutions company Enfront has announced the launch of RecruitCard to allow companies to reach job candidates who may not be susceptible to online advertising methods. RecruitCard communicates career opportunities via personalized direct mail and Internet landing pages. “RecruitCard is not an all-inclusive answer, but we deliver passive candidates and [...] more...

DMA Establishes Standards for Online Advertisers

Written on: June 22nd 2006
Author: Editor

The Direct Marketing Association (DMA) has announced the release of the Best Practices for Online Advertising and Affiliate Marketing Networks to assist marketers in protecting and growing their brands in the online environment. The objective of the document is to provide guidance to marketers employing affiliate marketing in their media [...] more...

Click Tactics Opens STREAM 6 Direct Marketing Solution

Written on: June 12th 2006
Author: Editor

Click Tactics Inc., a multi-channel marketing service that assists Global 2000 companies in strengthening subscriber communications, has announced the release of a series of direct marketing solutions known as Subscriber STREAM 6. The series tailors messages to individual customers and uses analytics to determine which messages are the most [...] more...

The Merging Path of Media: How to Integrate New Trends into the Mix

Written on: May 26th 2006
Author: Scott Hagedorn

Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...

OptinRealBig Reports Really Big Gains

Written on: March 7th 2006
Author: Editor

OptinRealBig.com, an industry pioneer in online direct marketing, today has reported considerable gains in just the first two months of 2006. The company, which has doubled its revenue in each of the past three years, now expects to far exceed its past growth patterns in the months to come. OptinRealBig.com takes [...] more...

Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook

Written on: February 7th 2006
Author: Michael Katz

I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing [...] more...

ConsumerBase Launches Behavioral Targeting Search Engine

Written on: January 19th 2006
Author: Editor

ConsumerBase, a multi-channel e-marketing agency, today launched a search engine called ResponderInfo.com which will make user online activity available to direct marketers. ResponderInfo users will be able to scan through Responder Categories to locate prospective consumers by attributes like names, and postal and email addresses. The data is collected when consumers [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...