direct-selling



Play Ball! BlueKai Adds Major League Baseball Advanced Media to DMP Lineup

Written on
April 11th 2013
Author
AdotasWire

CUPERTINO, CALIF, April 11, 2013 (ADOTAS) – Just in time for the opening of the 2013 baseball season, BlueKai, the end-to-end SaaS solution for data management, analysis and activation, today announced a partnership with MLB Advanced Media, the interactive media and Internet company of Major League Baseball. As part of the ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...