direct-sales



What’s Next for Private Exchanges?

Written on
June 11th 2014
Author
Prasanta Behera

ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an ad ... more...

Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on
February 25th 2013
Author
Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media ... more...

Rethinking the Online Ecosystem, Part II: Solutions to Publishers’ Advertising Problems

Written on
March 7th 2012
Author
Walter Knapp

ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly: The ... more...

Answers Served: isocket Brings Programmatic Buying to Class 1 Inventory

Written on
October 5th 2011
Author
Gavin Dunaway

ADOTAS – Real-time bidding has proven pretty swell for the automated buying of remnant inventory, but what about premium? Can’t programmatic buying be introduced so media buyers can pick and choose from Class 1 stockpiles through their DSPs and other tools? Or is that merely a pipe dream? No, says isocket, ... more...

Ad Networks, ‘an environment for lying and addiction’

Written on
June 25th 2009
Author
Edward Barrera

ADOTAS — Almost spit up my coffee when I read this screed from Ari Rosenberg, a media sales consultant. Put aside Ari’s obvious bias, considering his job, it’s the same complaints about ad networks I hear constantly. Cheapening inventory by basically undermining direct sales. Are you aware of any other medium in ... more...