direct-response
Tag Team Champions: Performance Display and In-Game Advertising
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] more...
Wonder Twins: Email and Social Media Marketing
ADOTAS – There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is great, [...] more...
Adify Finds Ad Network Adoption Up by a Quarter
ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months. With 216 media planners, interactive marketing [...] more...
The Perks of a Smooth Landing Page
ADOTAS – Every performance marketing campaign should be run through a simple yet effective (and rapid) landing page optimization routine. The reason for this is simple: conversion performance and revenue. In our world of performance marketing, you only get paid for the results, so advertisers, publishers, and networks alike benefit when [...] more...
Heat Is On at Affiliate Summit West
ADOTAS – This past year was a trying one for many — I don’t know how many times I’ve heard someone say “I’m glad 2009 is over.” Well, this month we ushered in a new decade. It doesn’t seem like it’s been 10 years since all those crazy millennium parties, does [...] more...
THE LESSONS OF DRTV PARODIES
ADOTAS — Back in 1975—almost a decade before advertising deregulation fueled the infomercial juggernaut—NBC launched its own pop culture marvel: Saturday Night Live. Those of us who were around then remember certain skits pretty vividly. And for those of you who didn’t see Dan Aykroyd puree fish in the Bass-O-Matic, there’s [...] more...
Pitchmen of portent
ADOTAS — Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own, as [...] more...
Pangea Media And MTV Quiz You
ADOTAS – Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information [...] more...
Overthrow Workflow’s Tyranny, See 400% Performance Lift
ADOTAS EXCLUSIVE — Having migrated into the online space from a career in direct response and CRM, I am acutely attuned to comprehending the balance between message and audience. When I taught direct marketing courses it was always interesting for me to see students’ reactions when they realized the largest lift [...] more...
Ward Media Inc. Places In Inc. 500
Ward Media Inc., a direct response advertising agency and online lead generation media company announced today that it has been included in the Inc 500 Fastest Growing Private Companies as #131. Phil Friedman, CEO of Ward Media attributed this success to, “our deeply talented staff and our tech department’s ability to [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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