direct-response
Pangea Media And MTV Quiz You
ADOTAS - Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information [...] more...
Overthrow Workflow’s Tyranny, See 400% Performance Lift
ADOTAS EXCLUSIVE — Having migrated into the online space from a career in direct response and CRM, I am acutely attuned to comprehending the balance between message and audience. When I taught direct marketing courses it was always interesting for me to see students’ reactions when they realized the largest lift [...] more...
Ward Media Inc. Places In Inc. 500
Ward Media Inc., a direct response advertising agency and online lead generation media company announced today that it has been included in the Inc 500 Fastest Growing Private Companies as #131. Phil Friedman, CEO of Ward Media attributed this success to, “our deeply talented staff and our tech department’s ability to [...] more...
Latest News
- Layoff tracker January 8th 2009 ADOTAS — It’s probably something we should have done earlier, [...] more »
- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
Reader Favorites
Layoff Tracker
- Electronic Arts 1,000
- Giaia Online, 36
- LiveJournal 12
- Logitech International SA 500
- Yahoo 1,520
- Zango more than 100
Classifieds
Recent Comments
- Chris Jacobson: Wow, great article here! I won't be attending Affiliate Summit this year, but next time
- Layoff tracker » Adotas: [...] Electronic Arts, Dec. 16, 2009 [...]
- Jesse: Interesting... Mobile Marketing & Advertising for the win.
- Email Marketing » Adotas | theemailsecrets: [...] More: Email Marketing » Adotas [...]
