direct-response
Click, View, Follow, Like, Convert: The New Integration of Online Marketing
ADOTAS – The traditional marketing funnel has developed into a sieve; gone are the days of the linear sales and marketing progression. Consumers now start the sales process from a multitude of entry points including category awareness, brand preference, local availability to point of purchase promotion, and exposure to social [...] more...
Achieving Category Domination Through SEO
ADOTAS – The organic search space has evolved dramatically in the past decade, as has the search engines results page (SERP) and the tactics required to achieve success in organic search. Even with this rapid evolution, we at RMI have been able to identify principles that have remained true [...] more...
Google on the Playground
ADOTAS – In the middle of all of the noise surrounding Google+, we almost forgot the other major piece of recent news from Google – the company’s partnership with Heineken. It’s been a few years since WPP Chairman Sir Martin Sorrell classified the relationship between Google and the agency world as “frenemies.” [...] more...
Image Advertising and Direct Response Team Up
ADOTAS – Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions and [...] more...
Give That Ad Some Feedback With Kampyle
ADOTAS – Possibly the only time I’m subjected to television ads is when I watch pro football, and that’s arguably when the worst creative appears. This season in particular, Miller Lite’s “Man Up” campaign, in which a female bartender chides various men about their attire after they fail to see [...] more...
Dapper Dives Into the Display DR Dream
ADOTAS – CEO James Beriker sets me straight: The name Dapper “is not about how we dress.” “Some people think Dapper is a gentleman’s clothing site from London,” he quips. No, the company is called Dapper because they are makers of “daps” — “data maps,” the nickname for the content feeds [...] more...
Too Much Data, Too Little Insight
ADOTAS – Digital marketers are inundated with data, yet struggle to quantify program performance. This seeming contradiction — tons of data but only a rudimentary understanding of effectiveness — is prevalent across the digital landscape. However, there are solutions to help rise from the tsunami of data with insightful knowledge [...] more...
Arbitrary Be Thy Name, Facebook Ad Eval System
ADOTAS – It’s a repeating nightmare of mine — I log into Facebook and an administer rejects me. Why? Apparently I’m irrelevant to the social mediascape. But I have so much more to plant on Farmville… Some lead-generation and direct-response marketers using targeting techniques have already seen this nightmare come true [...] more...
Tag Team Champions: Performance Display and In-Game Advertising
ADOTAS – According to Forrester’s “U.S. Interactive Marketing Forecast, 2009-2014,” search marketing represents about 60% of online marketing budgets, and a substantially higher percentage for advertisers focused solely on direct response. However, as Charlotte McEleny from NewMediaAge reports, the opportunity is significantly broader. Going forward, media strategies need to fully [...] more...
Wonder Twins: Email and Social Media Marketing
ADOTAS – There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is great, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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