direct-response



Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Optilly Launches Mobile App Install Optimization Platform for Facebook

Written on
January 8th 2014
Author
AdotasWire

SUNNYVALE, Calif., January 8, 2014 (ADOTAS)– Optilly, the 2012 Y Combinator alum that developed the leading SaaS-based social ads management platform for direct response marketers and brand marketers, today announced the launch of its app install marketing platform for Facebook. The platform optimizes Facebook app install campaigns based on cost ... more...

5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

Written on
December 31st 2013
Author
Ben Swiss

EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Why Your Media Buys Aren’t Hitting the Bull’s-Eye

Written on
October 17th 2013
Author
Rick Wyerman

ADOTAS – In the film “Memento,” the protagonist, an ex-insurance agent named Leonard, can no longer create new memories. The last thing he remembers is the murder of his wife. He wakes up each day and relies on an imperfect combination of tattoos and notes to figure out what he has ... more...

An Interview with Jasper Mullarney, VP of Direct Response Advertising, Adknowledge

Written on
May 14th 2013
Author
Adotas

ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your ... more...

How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Click, View, Follow, Like, Convert: The New Integration of Online Marketing

Written on
August 15th 2011
Author
Daniel Laury

ADOTAS – The traditional marketing funnel has developed into a sieve; gone are the days of the linear sales and marketing progression. Consumers now start the sales process from a multitude of entry points including category awareness, brand preference, local availability to point of purchase promotion, and exposure to social ... more...

Achieving Category Domination Through SEO

Written on
July 29th 2011
Author
Ryan Woolley

ADOTAS – The organic search space has evolved dramatically in the past decade, as has the search engines results page (SERP) and the tactics required to achieve success in organic search. Even with this rapid evolution, we at RMI have been able to identify principles that have remained true ... more...