direct-marketing
An emerging direct digital marketing world
ADOTAS — In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer to [...] more...
Hiring Round-Up: NaturalPath, Bebo, Adap.tv, MIVA
ADOTAS – NaturalPath Media, a green and healthy living media network, has brought Wendy McKay on board as sales director of the Western region. Prior to this appointment, McKay was director of sales at Microsoft Corp., where she sold the Atlas/APS Ad Service Platform to more than 250 online publishers. Kate [...] more...
IDC Says: “Online Advertising Will Thrive!”
ADOTAS – The IDC has come out with a report that is quite contradictory to many reports that have been filtering into the media as of late. As most companies are staring to tell, the United States is in a recession. During the forecast period, IDC predicts that Internet advertising [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
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