direct-marketing



Blogshare: Twitter Launches Lead Generation Card

Written on
May 23rd 2013
Author
Adotas

ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the launch of its new Lead Generation Card represents a major milestone in the evolution of both the microblogging site and performance marketing. Lead Generation Cards are part of the suite of Twitter Cards, which are essentially expanded tweets that allow organizations ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...

NewPoint Media Group Adds Digital VP

Written on
August 23rd 2012
Author
PR

NewPoint Media Group, LLC, has added David Vining (pictured) to the executive team as Vice President of Digital Media. Vining will manage all digital offerings of NewPoint Media Group’s portfolio of brands including The Real Estate Book/RealEstateBook.com; Mature Living Choices/MatureLivingChoices.com; Senior Living Choices/SeniorLivingChoices.com; New Homes & Ideas, New Homes Journal and ... more...

Eight Ways to Elevate Your Email Marketing

Written on
March 29th 2012
Author
Nicole Merrett

ADOTAS - Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy with everyday tasks often need a little help – a blueprint leading them to results they’d define as “successful.” Here are several suggestions to ... more...

For Those Who Want the Deal Space to Die… Sorry

Written on
August 3rd 2011
Author
Jay Weintraub

JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology ... more...

Quick Hits: Experian Buddies Up With Turn

Written on
April 15th 2011
Author
Gavin Dunaway

ADOTAS - Experian Marketing Services, the direct marketing hub of online and offline data gatherer Experian, has partnered Turn to use its real-time data and media management technology to leverage offline direct marketing data in targeting online audiences through the Audience IQ platform. Check out an interview with Mike Balducci, SVP ... more...

Knotice Enhances Its Mobile Direct Platform

Written on
July 28th 2010
Author
Gavin Dunaway

ADOTAS – “The explosive growth of mobile marketing, combined with rapid smartphone adoption by consumers, has paved the way for marketers to better engage consumers while they are on the go,” says Knotice CEO and cofounder Brian Deagan. And to keep up with this explosive growth, the direct marketing ... more...

Better Data Organization With Universal Profile Management

Written on
April 12th 2010
Author
Brian Deagan

ADOTAS – It took a few years, but not having enough marketing data is finally no longer a problem. In fact, marketing data sources now seemingly exist everywhere, and they are divided into two primary groups. The first group consists of data points that are clearly communicated by the customer, such ... more...

An emerging direct digital marketing world

Written on
June 22nd 2009
Author
Brian Deagan

ADOTAS — In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer to ... more...