direct-marketing
Industry Leaders Offer Predictions for 2013 (Part 8)
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
The Death of Display (As We Know It)?
Hold onto your hats: Yes, the banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...
NewPoint Media Group Adds Digital VP
NewPoint Media Group, LLC, has added David Vining (pictured) to the executive team as Vice President of Digital Media. Vining will manage all digital offerings of NewPoint Media Group’s portfolio of brands including The Real Estate Book/RealEstateBook.com; Mature Living Choices/MatureLivingChoices.com; Senior Living Choices/SeniorLivingChoices.com; New Homes & Ideas, New Homes Journal and [...] more...
Eight Ways to Elevate Your Email Marketing
ADOTAS - Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy with everyday tasks often need a little help – a blueprint leading them to results they’d define as “successful.” Here are several suggestions to [...] more...
For Those Who Want the Deal Space to Die… Sorry
JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology [...] more...
Quick Hits: Experian Buddies Up With Turn
ADOTAS - Experian Marketing Services, the direct marketing hub of online and offline data gatherer Experian, has partnered Turn to use its real-time data and media management technology to leverage offline direct marketing data in targeting online audiences through the Audience IQ platform. Check out an interview with Mike Balducci, SVP [...] more...
Knotice Enhances Its Mobile Direct Platform
ADOTAS – “The explosive growth of mobile marketing, combined with rapid smartphone adoption by consumers, has paved the way for marketers to better engage consumers while they are on the go,” says Knotice CEO and cofounder Brian Deagan. And to keep up with this explosive growth, the direct marketing [...] more...
Better Data Organization With Universal Profile Management
ADOTAS – It took a few years, but not having enough marketing data is finally no longer a problem. In fact, marketing data sources now seemingly exist everywhere, and they are divided into two primary groups. The first group consists of data points that are clearly communicated by the customer, such [...] more...
An emerging direct digital marketing world
ADOTAS — In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer to [...] more...
Hiring Round-Up: NaturalPath, Bebo, Adap.tv, MIVA
ADOTAS – NaturalPath Media, a green and healthy living media network, has brought Wendy McKay on board as sales director of the Western region. Prior to this appointment, McKay was director of sales at Microsoft Corp., where she sold the Atlas/APS Ad Service Platform to more than 250 online publishers. Kate [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
Latest News
- Six Mistakes You’re Making with Landing Pages May 22nd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
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- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] prior to Microsoft’s press conference introducing the Xbox One, we posted the results of
