direct-mail



How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Clearing a Passage through Today’s “Frozen” Economy

Written on
May 16th 2009
Author
Michael Dotson

ADOTAS — We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively rare moments of optimism and huge holes of uncertainty. The primary result of this ... more...

Dukky puts money on the gift card table

Written on
March 5th 2009
Author
Edward Barrera

ADOTAS – Dukky is offering marketers an incentive to sign up for its Pay-Per-Placement program beta, in advance of its projected April 14 launch. A direct marketing agency specializing in the creation of trackable gift card campaigns, Dukky will refund participating marketers 50 percent of the campaign fees if the response ... more...

Dukky, direct response innovator

Written on
February 12th 2009
Author
Edward Barrera

ADOTAS EXCLUSIVE — Launched in October 2008, Dukky, which is now in beta, is a media platform that uses direct online, point-of-purchase, viral social, data mining and realtime performance reporting in one interface. It combines multiple personalized, trackable gift cards from multiple advertisers into one initial mailing. It’s a customized ... more...

Paper-Loving Paramount Goes Digi

Written on
November 21st 2008
Author
Kathleen

ADOTAS – In yet another tacit acknowledgment of the slow death of print advertising, a commercial printing company, Paramount Printing, has re-branded itself as Paramount Performance Marketing and begun offering “fully-integrated marketing solutions,” the company said. Most recently, Paramount invested in technologies that aim to take direct mail to the ... more...