direct-mail-marketing



Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Written on
July 22nd 2014
Author
Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

NFC Poised to Accelerate Direct Marketing

Written on
February 19th 2013
Author
Jacob Beckley

NFC – near field communication – is a hot new trend that has the potential to revitalize the direct mail marketing sector. It enables marketers to deliver content via an embedded NFC chip that allows wireless communication when a user touches a smartphone or mobile device to a piece of ... more...