digitaslbi



JWT North America CCO Benjamin To Chair 10th Anniversary IAB MIXX Awards Jury

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Jeff Benjamin (pictured), Chief Creative Officer, JWT North America, will serve as the Judging Panel Chair for the 10th anniversary IAB MIXX Awards. One of the advertising world’s most innovative talents, Benjamin will oversee a ... more...

SocialFlow Forges Digital Media Partnership with DigitasLBi

Written on
May 28th 2014
Author
Press Release

NEW YORK, May 28, 2014 (ADOTAS) – SocialFlow, the premier social relationship platform, has partnered with DigitasLBi, the global marketing and technology agency, to develop tailored distribution solutions for DigitasLBi clients and create new advertising vehicles that bring together owned, earned, and paid content. Under the agreement, SocialFlow’s unique algorithm-based technology, which distributes content ... more...

WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising

Written on
May 27th 2014
Author
Adotas

ADOTAS – Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse ... more...

Recap: YouTube Brandcast Presented by Google at DCNF 2014

Written on
May 2nd 2014
Author
Pam Sahota

ADOTAS — At Google/YouTube’s third annual Brandcast event at Digital Content Newfronts 2014, YouTube made multiple announcements to an audience of over 2,000 at Madison Square Garden. Newly appointed CEO, Susan Wojcicki, wanted brands and advertisers to know that they were listening to their concerns — and that YouTube would ... more...

DigitasLBi NewFront Deals Announced

Written on
May 1st 2014
Author
Mike Daly

ADOTAS – DigitasLBi announced three NewFront partnerships on stage today at the Digital Content NewFronts 2014 conference in New York: Epic Digital First Look: In an exclusive and first “pulp non-fiction” alliance between Epic Digital and an agency, DigitasLBi will have “first look” for a period of 24 months on the real ... more...

DigitasLBi Appoints Carrie Philpott as Managing Director in Atlanta

Written on
March 19th 2014
Author
Press Release

ATLANTA, March 19, 2014 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the promotion of Carrie Philpott from SVP of Account Management to SVP, Managing Director of DigitasLBi Atlanta. In this role, Philpott (pictured) will drive the growth and development of the Atlanta office while continuing her work ... more...

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
Press Release

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...

Sprint and DigitasLBi Develop First-of-its-Kind Gesture-Based Retail Experience

Written on
December 5th 2013
Author
Press Release

CHICAGO, December 05, 2013 (ADOTAS) — DigitasLBi, a global marketing and technology agency, and Sprint have created a new, gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. This new way to shop ... more...

DigitasLBi and Razorfish Broker Pre-Newfront 2014 Partner Deal with Google

Written on
November 14th 2013
Author
Press Release

NEW YORK, November 13, 2013 (ADOTAS) — Google and global digital agencies DigitasLBi and Razorfish have jointly announced a pre-Newfront 2014 deal. The deal comprises an upfront commitment across Google’s video (including YouTube), display and mobile properties, as well as access to Google creative and planning strategists, to collaborate on content ... more...

DigitasLBi Appoints Davin Power as EVP of Account Management

Written on
November 13th 2013
Author
Press Release

CHICAGO, November 12, 2013 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the appointment of Davin Power as EVP of Account Management in Chicago. Power will lead DigitasLBi’s agency-of-record work with Sprint (as part of Publicis Groupe’s Team Sprint), and will report to Douglas Ryan, President, DigitasLBi Chicago ... more...