digitaslbi



DigitasLBi Appoints Carrie Philpott as Managing Director in Atlanta

Written on
March 19th 2014
Author
AdotasWire

ATLANTA, March 19, 2014 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the promotion of Carrie Philpott from SVP of Account Management to SVP, Managing Director of DigitasLBi Atlanta. In this role, Philpott (pictured) will drive the growth and development of the Atlanta office while continuing her work ... more...

JiWire Raises the Bar in Mobile Advertising With Advanced Audience Targeting and ROI Solutions

Written on
December 17th 2013
Author
AdotasWire

SAN FRANCISCO, December 17, 2013 (ADOTAS) — JiWire, the leading location-powered mobile advertising and data platform, today announced a partnership with Datalogix, the big data company connecting digital advertising to offline sales. The partnership enables JiWire to offer advertisers mobile audience solutions through anonymized data on how consumers go about ... more...

Sprint and DigitasLBi Develop First-of-its-Kind Gesture-Based Retail Experience

Written on
December 5th 2013
Author
AdotasWire

CHICAGO, December 05, 2013 (ADOTAS) — DigitasLBi, a global marketing and technology agency, and Sprint have created a new, gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. This new way to shop ... more...

DigitasLBi and Razorfish Broker Pre-Newfront 2014 Partner Deal with Google

Written on
November 14th 2013
Author
AdotasWire

NEW YORK, November 13, 2013 (ADOTAS) — Google and global digital agencies DigitasLBi and Razorfish have jointly announced a pre-Newfront 2014 deal. The deal comprises an upfront commitment across Google’s video (including YouTube), display and mobile properties, as well as access to Google creative and planning strategists, to collaborate on content ... more...

DigitasLBi Appoints Davin Power as EVP of Account Management

Written on
November 13th 2013
Author
AdotasWire

CHICAGO, November 12, 2013 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the appointment of Davin Power as EVP of Account Management in Chicago. Power will lead DigitasLBi’s agency-of-record work with Sprint (as part of Publicis Groupe’s Team Sprint), and will report to Douglas Ryan, President, DigitasLBi Chicago ... more...

Digitas, Outrigger Media Partner to ID Emerging YouTube Talent

Written on
May 3rd 2013
Author
AdotasWire

NEW YORK, May 2, 2013 (ADOTAS) – Digitas, a digitally led, global integrated brand agency, today announced an exclusive partnership with Outrigger Media to develop an industry-first measurement product that identifies emerging creative talent on the YouTube platform. The Emerging Talent Tracker will leverage data and logic from Outrigger’s OpenSlate platform ... more...

Razorfish, Adobe Announce Global Strategic Partnership for Digital Marketing Services, Solutions

Written on
March 4th 2013
Author
AdotasWire

NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies ... more...

Digitas Merges with LBi

Written on
February 5th 2013
Author
Mike Daly

The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO of the newly formed DigitasLBi. The Publicis Groupe acquired the Amsterdam-based LBi last September in a deal valued at ... more...