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digitas



Holiday Inn, Digitas To Produce Bite-Size Travel Webisodes

Written on
July 8th 2008
Author
Kathleen

ADOTAS – Digitas’ spanking new brand content unit, The Third Act, is rolling out its first work today. The second season of quirky, travel-centered “The Smart Show,” Holiday Inn Express’ Web series (co-produced with The Third Act) is going live. Check it out here on blip.tv. “The Smart Show” aims to [...] more...

Publicis Pushes (Hard) Into Digital Sector With VivaKi

Written on
June 25th 2008
Author
Kathleen

ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four” of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interactive [...] more...

Publicis Bets on Ad Spend Spike in China, Buys Shop

Written on
May 22nd 2008
Author
Kathleen

ADOTAS – Eastward ho: the multinational Publicis Groupe has snapped up a full-service digital marketing agency called EmporioAsia in Shanghai. Publicis is the Parisian parent of Digitas, Starcom MediaVest Group, ZenithOptimedia Groupe and Leo Burnett. Financial terms of the deal were not disclosed. EmporioAsia will be re-branded as EmporioAsia Leo Burnett; [...] more...

Time Warner Drops Money On ScanScout

Written on
September 10th 2007
Author
Editor

ScanScout, a video ad site made an announcement today that said the Time Warner Company has made a large investment in the firm. Members from Time Warner, Digitas, venture capital partners from General Catalyst and First Round Capital will be joining the board of directors and the executive team of ScanScout. Time [...] more...

Can Bundles Save Free Wi-Fi?

Written on
August 1st 2007
Author
Editor

A problem has been getting in the way of the free wireless networks being planned for many small and some larger towns across the United States. Many cities have not been able to attract and provide the kind of ad sponsorship that would offset the costs for free services. The [...] more...

Yahoo, Digitas Go “Underground” for Pontiac Campaign

Written on
February 7th 2007
Author
Editor

As of today, Pontiac owners and enthusiasts will now have a hub all their own with the new online destination, Pontiac Underground. Both Pontiac and Yahoo have teamed up for the launch of this new website, with the online media stalwart providing social content for the Pontiac website, which [...] more...

Publicis Sharpens Focuses on Web Content

Written on
January 22nd 2007
Author
Editor

French advertising conglomerate Publicis divulged to the Financial Times that it plans on contributing more to its Internet content after its $1.3 billion takeover of Digitas finally closes. Digitas specializes in the interactive and healthcare marketing industries, while Publicis operates as a marketing group. Publicis has been speculating that the [...] more...

Report: Publicis Plunks Down $1.3 Billion Cash for Digitas

Written on
December 20th 2006
Author
Editor

Reports are swirling today that French-based advertising conglomerate Publicis Groupe has acquired interactive advertising specialist Digitas for approximately $1.3 billion. The takeover was a friendly bid and the transaction which will help keep Publicis heavily involved in Web media, according to MSNBC.com. With online advertising projections going through [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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