digitas
Industry news on hires, offerings, partnerships and finance
ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million [...] more...
Searching for the search future
ADOTAS — While search is the major player already in online advertising, it still has room to grow. Search spend is more than $10 billion, and with ROI and performance-based results is now of primary importance to advertisers, but areas such as the words that aren’t being monetized can still be [...] more...
Hiring Round-Up: BBC, Digitas, Format, MARS
ADOTAS – BBC Worldwide has officially confirmed that it has snagged Chris Dobson from Microsoft U.K.’s online service group. Dobson is the EVP and general manager of global ad sales for BBC Worldwide. Digitas announced that Jim Christie has joined the global interactive marketing firm as senior vice president, creative. He [...] more...
Hires Round-Up: WPP, Pandora
ADOTAS – WPP Digital has brought Neal Prescott on board to run its new production services unit called Deliver. (The unit will work with all of WPP’s digital properties). Prior to landing the CEO gig at Deliver, Prescott was at Digitas, most recently as EVP and global head of [...] more...
Holiday Inn, Digitas To Produce Bite-Size Travel Webisodes
ADOTAS – Digitas’ spanking new brand content unit, The Third Act, is rolling out its first work today. The second season of quirky, travel-centered “The Smart Show,” Holiday Inn Express’ Web series (co-produced with The Third Act) is going live. Check it out here on blip.tv. “The Smart Show” aims to [...] more...
Publicis Pushes (Hard) Into Digital Sector With VivaKi
ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four” of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interactive [...] more...
Publicis Bets on Ad Spend Spike in China, Buys Shop
ADOTAS – Eastward ho: the multinational Publicis Groupe has snapped up a full-service digital marketing agency called EmporioAsia in Shanghai. Publicis is the Parisian parent of Digitas, Starcom MediaVest Group, ZenithOptimedia Groupe and Leo Burnett. Financial terms of the deal were not disclosed. EmporioAsia will be re-branded as EmporioAsia Leo Burnett; [...] more...
Time Warner Drops Money On ScanScout
ScanScout, a video ad site made an announcement today that said the Time Warner Company has made a large investment in the firm. Members from Time Warner, Digitas, venture capital partners from General Catalyst and First Round Capital will be joining the board of directors and the executive team of ScanScout. Time [...] more...
Can Bundles Save Free Wi-Fi?
A problem has been getting in the way of the free wireless networks being planned for many small and some larger towns across the United States. Many cities have not been able to attract and provide the kind of ad sponsorship that would offset the costs for free services. The [...] more...
Yahoo, Digitas Go “Underground” for Pontiac Campaign
As of today, Pontiac owners and enthusiasts will now have a hub all their own with the new online destination, Pontiac Underground. Both Pontiac and Yahoo have teamed up for the launch of this new website, with the online media stalwart providing social content for the Pontiac website, which [...] more...
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Latest News
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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