digitas



Publicis Groupe to Acquire Digital Agency Sapient for $3.7 Billion All-Cash Transaction

Written on
November 4th 2014
Author
Adotas

Publicis Groupe announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for $25.00 per share. The agreement has been approved unanimously by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient. The acquisition is aimed at helping Publicis bolster ... more...

Twitter Exec to Head Up Monster Judges Panel at 2014 Tomorrow Awards

Written on
January 27th 2014
Author
Press Release

NEW YORK, January 27, 2014( ADOTAS) — Joel Lunenfeld (pictured), VP of Global Brand Strategy for Twitter, USA, will chair the jury Monster Judges for the Tomorrow Awards. The judging panel was announced today by ADC, the first global creative collective of its kind and longest standing organization championing the visual arts. Presented by SapientNitro, the ... more...

Conversational Advertising: Making Brand Engagement a Two-Way Street

Written on
January 13th 2014
Author
Mike McSherry

ADOTAS – Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile screen ... more...

Today’s Burning Question: Marketing Implications of Google Glass

Written on
December 24th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on Feb. 25, 2013, placed at No. 17 in our 20 most popular articles of the year. ADOTAS – Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will ... more...

RealityMine Acquires USA TouchPoints

Written on
December 5th 2013
Author
Press Release

MANCHESTER, U.K., December 5, 2013 (ADOTAS) — RealityMine, a leading provider of mobile passive behavior tools and technologies, based in the UK, is pleased to announce its acquisition of USA TouchPoints, which was formerly operated by Media Behavior Institute. USA TouchPoints offers the most comprehensive and effective tools available to understand ... more...

AFAIK: Skyword, MEDIA iQ, Organic, Widen, VigLink

Written on
May 28th 2013
Author
Mike Daly

ADOTAS – The Virtual Mail Carrier knows no holiday. Here’s what we pried from our overstuffed Inbox today: Skyword has announced the appointment of seasoned digital agency executive Robert Murray (pictured), formerly of iProspect, as its new President. Skyword aims to leverage Murray’s proven track record scaling high-growth startups into global ... more...

Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms

Written on
May 22nd 2013
Author
Press Release

PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores ... more...

Digitas, Outrigger Media Partner to ID Emerging YouTube Talent

Written on
May 3rd 2013
Author
Press Release

NEW YORK, May 2, 2013 (ADOTAS) – Digitas, a digitally led, global integrated brand agency, today announced an exclusive partnership with Outrigger Media to develop an industry-first measurement product that identifies emerging creative talent on the YouTube platform. The Emerging Talent Tracker will leverage data and logic from Outrigger’s OpenSlate platform ... more...

New Pinterest Research: Only 30% of Engagement Driven By Brands

Written on
April 30th 2013
Author
Adotas

ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The study reveals that unlike Twitter and Facebook, where ... more...

AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab

Written on
April 19th 2013
Author
Mike Daly

ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of ... more...