Adotas

Where media buyers start online





digital



VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign

Written on
December 21st 2012
Author
Mike Daly

Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay [...] more...

Dailybreak Hires Wayne Silverman as Chief Revenue Officer

Written on
December 4th 2012
Author
AdotasWire

BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business [...] more...

The Circus Barker and the Acrobat: Revisiting the Relationship of TV and Digital

Written on
June 28th 2012
Author
Mike Seiman

ADOTAS - It’s something that is exclaimed fairly often around digital advertising companies: “Digital is not TV!” This seems pretty straightforward, and would be a good segue into a conversation that illuminates the respective strengths of the mediums. But if you listen closely to the arguments we make next, it [...] more...

2012: Another Year of Digital Breakthroughs?

Written on
January 5th 2012
Author
Christian Lindholm

ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...

Southern Comfort boozing it online

Written on
July 30th 2009
Author
Edward Barrera

ADOTAS — I used to be a SoCo man until age and low tolerance caught up with me. So I was pleased to see that the Southern Comfort brand is joining the digital age with both woozy feet, as it were. According to AdAge, Brown-Forman’s brand is taking its entire media buy [...] more...

“The Perfect Marriage” — 360i Annexes i33

Written on
March 18th 2008
Author
Sarah Novotny

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...

Pepsi Tastes a New Generation Online

Written on
March 14th 2008
Author
Sarah Novotny

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Microsoft Launches Digital Ad Platform in India

Written on
February 21st 2008
Author
Sarah Novotny

ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click