» Adotas

digital

“The Perfect Marriage” — 360i Annexes i33

Written on: March 18th 2008
Author: Editor

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...

Pepsi Tastes a New Generation Online

Written on: March 14th 2008
Author: Editor

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Microsoft Launches Digital Ad Platform in India

Written on: February 21st 2008
Author: Editor

ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published [...] more...

Features

Phelps Wins GOLD for Facebook Advertisers August 28th 2008
Email Deliverability: 10 Golden Rules August 27th 2008
Infomercials: Revolutionary Political Tool? August 27th 2008
Can 314 Ad Networks Really Thrive? August 26th 2008
The Mis-Match of Reasonable Expectations, Delivery August 26th 2008

Features Archive

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...